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Nov 2025
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Home/Insights/Retailers/segmueller.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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10.8M
Revenue
Nov 25
1.3M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$600-700
AOV
Nov 25
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The website segmueller.de offers a wide variety of furniture and home decor items for purchase. Customers can browse through a range of products such as sofas, beds, tables, chairs, and accessories. Additionally, they provide delivery and assembly services, ensuring a convenient shopping experience for their customers.

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segmueller.de Annual Revenue and Growth

segmueller.de's annual sales on its online store amounted to $152.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$152.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
segmueller.de revenue by year

segmueller.de's monthly revenueOVER TIME
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Over the past three months, segmueller.de revenue has experienced growth of 3.8%, compared to the preceding three months.

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segmueller.de revenue growth for last six months
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OVERVIEW
In November 2025, segmueller.de generated $10,769,300 in online sales within the FURNITURE sector, significantly outpacing the median revenue of $161,311, yet still trailing behind market leader ikea.com at $813,186,649. The site's conversion rate ranged between 1.00-1.50%, below the high benchmark of 2.15%, while the average order value (AOV) fell between $650-675, compared to a high of $1,216 in the industry. With 1,341,012 sessions, segmueller.de greatly exceeded the median of 35,904, but remains far from ikea.com’s impressive 239,654,083 sessions, indicating room for growth in customer engagement.
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segmueller.de competitors

In November 2025, segmueller.de reported a revenue of 10,769,300 with 16,356 transactions and 1,341,012 sessions, boasting an average order value (AOV) of 650-675 and a conversion rate of 1.00-1.50. When compared to its competitors, hoeffner.de leads the pack with a revenue of 47,334,265, 58,352 transactions, and 3,633,330 sessions, along with an AOV of 800-825 and a conversion rate of 1.50-2.00. home24.de follows with a revenue of 30,759,702, 96,899 transactions, and 6,230,094 sessions, but a lower AOV of 300-325. xxxlutz.de surpasses in revenue with 64,322,970, 172,808 transactions, and 8,717,845 sessions, with a similar AOV of 350-375 and a conversion rate of 1.50-2.00. While segmueller.de falls behind in revenue compared to some competitors, its AOV and conversion rate are competitive, positioning it well in the market.

hoeffner.de screenshot
#1 hoeffner.de
47.3M
Revenue
3.6M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
home24.de screenshot
#2 home24.de
30.8M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#3 xxxlutz.de
64.3M
Revenue
8.7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
solebich.de screenshot
#4 solebich.de
72.5K
Revenue
96.2K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
porta.de screenshot
#5 porta.de
2.8M
Revenue
693.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
segmueller.de vs top market performers
segmueller.de
top retailers
conversion rate vs average order value for segmueller.de and its competitors
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Revenue share by device at segmueller.de

In November large majority of sales on segmueller.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on segmueller.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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segmueller.de channels

Identify top traffic channels that drive growth for segmueller.deand discover how performance of traffic channels has changed over time.

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segmueller.de Google Ads spend

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segmueller.de devices

Review segmueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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segmueller.de top markets

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segmueller.de country & global rank

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