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Oct 2025
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Home/Insights/Retailers/segmueller.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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10M
Revenue
Oct 25
1.3M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$600-700
AOV
Oct 25
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The website segmueller.de offers a wide variety of furniture and home decor items for purchase. Customers can browse through a range of products such as sofas, beds, tables, chairs, and accessories. Additionally, they provide delivery and assembly services, ensuring a convenient shopping experience for their customers.

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segmueller.de Annual Revenue and Growth

segmueller.de's annual sales on its online store amounted to $152.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$152.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
segmueller.de revenue by year

segmueller.de's monthly revenueOVER TIME
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Over the past three months, segmueller.de revenue has experienced decline of 1.8%, compared to the preceding three months.

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segmueller.de revenue decline for last six months
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OVERVIEW
In October 2025, segmueller.de generated $9,985,983 in online sales, significantly surpassing the home and garden/furniture median of $150,687, while its conversion rate ranged from 1.00-1.50%, below the category's high of 2.13%. With an average order value (AOV) between $650-675, it also lagged behind the high AOV of $1,221. segmueller.de attracted 1,256,419 sessions, far exceeding the median of 35,438, yet still trailing behind the industry leader, ikea.com, which garnered 238,858,819 sessions and $725,591,313 in revenue, highlighting both strengths and opportunities for growth in this competitive sector.
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segmueller.de competitors

In October 2025, segmueller.de, with a revenue of 9,985,983 and 15,136 transactions from 1,256,419 sessions, shows a solid performance with an AOV of 650-675 and a conversion rate of 1.00-1.50. In comparison, hoeffner.de stands out with a revenue of 33,873,674 from 42,157 transactions and 3,043,625 sessions, boasting a higher AOV of 800-825. home24.de follows with 25,493,851 in revenue from 78,841 transactions and 5,530,601 sessions, with a lower AOV of 300-325. xxxlutz.de leads the pack with a revenue of 54,993,275 from 149,255 transactions and 7,948,937 sessions, maintaining an AOV of 350-375 and a higher conversion rate of 1.50-2.00. In contrast, porta.de lags behind with a revenue of 2,195,447 from 3,345 transactions and 536,474 sessions, with an AOV of 650-675 and a lower conversion rate of 0.50-1.00.

hoeffner.de screenshot
#1 hoeffner.de
33.9M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#2 home24.de
25.5M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#3 xxxlutz.de
55M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
solebich.de screenshot
#4 solebich.de
68.8K
Revenue
94.8K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
porta.de screenshot
#5 porta.de
2.2M
Revenue
536.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
segmueller.de vs top market performers
segmueller.de
top retailers
conversion rate vs average order value for segmueller.de and its competitors
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Revenue share by device at segmueller.de

In October large majority of sales on segmueller.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on segmueller.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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segmueller.de channels

Identify top traffic channels that drive growth for segmueller.deand discover how performance of traffic channels has changed over time.

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segmueller.de Google Ads spend

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segmueller.de devices

Review segmueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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segmueller.de top markets

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segmueller.de country & global rank

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