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Jul 2026
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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14.4M
Revenue
Jul 26
1.8M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de Annual Revenue and Growth

westwing.de's annual sales on its online store amounted to $184.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$184.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
westwing.de revenue by year

westwing.de's monthly revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced growth of 30%, compared to the preceding three months.

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westwing.de revenue growth for last six months
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OVERVIEW
In July 2026, westwing.de generated $14.4 million in online sales, significantly higher than the typical furniture retailer's revenue of around $144,000 a month. With 1.8 million sessions, westwing.de far exceeds the typical furniture retailer's 34,100 sessions. Its conversion rate ranges from 1.00% to 1.50%, which is within the typical furniture retailer range of 0.27% to 1.97%. Additionally, westwing.de's average order value (AOV) is between $525 and $550, also within the typical furniture retailer range of $294 to $1,209.
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westwing.de competitors

In July 2026, westwing.de boasts a strong performance with a revenue of $14.4 million, significantly higher than competitors like schoener-wohnen.de, which generated $578,000. While westwing.de ranks second in revenue, it trails home24.de by $9.8 million. In terms of transactions, westwing.de completed 26,900 sales, again ranking second but lagging behind home24.de by 66,400. With 1.8 million sessions, westwing.de is well-positioned, yet it still trails home24.de by 4.9 million sessions. The average order value for westwing.de ranges from $525 to $550, outpacing schoener-wohnen.de and solebich.de but closely matching wayfair.de's AOV. Conversion rates for westwing.de are competitive at 1.00-1.50%, equal to wayfair.de but notably higher than the 0.00-0.50% rates of schoener-wohnen.de and solebich.de.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
578.3K
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
219.5K
Revenue
69K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
24.2M
Revenue
6.7M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
solebich.de screenshot
#4 solebich.de
36.3K
Revenue
39.4K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
maisonsdumonde.com screenshot
#5 maisonsdumonde.com
41.3M
Revenue
12.3M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In July large majority of sales on westwing.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on westwing.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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