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Aug 2025
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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14.2M
Revenue
Aug 25
1.9M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de Annual Revenue and Growth

westwing.de's annual sales on its online store amounted to $218.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$218.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
westwing.de revenue by year

westwing.de's monthly revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced decline of 4.5%, compared to the preceding three months.

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westwing.de revenue decline for last six months
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OVERVIEW
In August 2025, westwing.de, an online store in the FURNITURE industry, reported a revenue of $14,243,996 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $450-475. The store had 1,939,697 sessions during the month. The highest revenue in the industry was from ikea.com at $1,072,649,159, with a very high conversion rate of 1.88% and AOV of $1,209. The lowest conversion rate was 0.23% and AOV was $274. Median revenue in the industry was $153,678, and median sessions were 38,605.
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westwing.de competitors

In August 2025, westwing.de generated a revenue of €14,243,996 from 30,887 transactions with 1,939,697 sessions, resulting in an average order value (AOV) of €450-475 and a conversion rate of 1.50-2.00%. Compared to its competitors, schoener-wohnen.de had a revenue of €260,277 from 472 transactions and 668,201 sessions, with an AOV of €550-575 and a conversion rate of 0.00-0.50%. wayfair.de generated €294,117 in revenue from 1,100 transactions and 93,599 sessions, with an AOV of €250-275 and a conversion rate of 1.00-1.50%. home24.de outperformed with a revenue of €21,701,103 from 69,163 transactions and 4,910,990 sessions, an AOV of €300-325, and a conversion rate of 1.00-1.50%. solebich.de and xxxlutz.de also showed competitive metrics, highlighting the diverse landscape in the home decor and furnishings industry in 2025.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
260.3K
Revenue
668.2K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
294.1K
Revenue
93.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
21.7M
Revenue
4.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
solebich.de screenshot
#4 solebich.de
74.1K
Revenue
93.9K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
xxxlutz.de screenshot
#5 xxxlutz.de
50.1M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In August large majority of sales on westwing.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on westwing.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

Identify top traffic channels that drive growth for westwing.deand discover how performance of traffic channels has changed over time.

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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