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Apr 2026
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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10M
Revenue
Apr 26
1.8M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de Annual Revenue and Growth

westwing.de's annual sales on its online store amounted to $184.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$184.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
westwing.de revenue by year

westwing.de's monthly revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced decline of 43%, compared to the preceding three months.

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westwing.de revenue decline for last six months
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OVERVIEW
In April 2026, westwing.de generated $9,976,073 in online sales, significantly surpassing the median revenue of $154,612 in the home and garden/furniture industry, while its conversion rate ranged from 1.00-1.50%, below the high benchmark of 1.96%. With an average order value (AOV) of $475-500, westwing.de is positioned between the high of $1,216 and the low of $291. The site attracted 1,771,185 sessions, starkly contrasting with the highest, ikea.com, at 214,449,321, and far exceeding the industry median of 35,054 sessions, highlighting its strong performance in a competitive market.
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westwing.de competitors

In April 2026, westwing.de achieved significant performance metrics with a revenue of $9,976,073 from 20,049 transactions over 1,771,185 sessions, boasting an Average Order Value (AOV) of $475-500 and a conversion rate of 1.00-1.50%. In contrast, home24.de led with a higher revenue of $22,348,790, but also facilitated more transactions (78,195) with a lower AOV of $275-300. schoener-wohnen.de struggled with only $306,029 in revenue, a conversion rate of 0.00-0.50%, and an AOV of $575-600, reflecting lower customer engagement. wayfair.de reported $148,006 in revenue, but had a low AOV of $250-275 and a conversion rate of 0.50-1.00%. solebich.de recorded the least revenue at $76,914, with a similar low conversion rate of 0.00-0.50%. Overall, westwing.de demonstrates robust engagement and strong revenue relative to its competitors.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
306K
Revenue
675.9K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
148K
Revenue
62.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
22.3M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
solebich.de screenshot
#4 solebich.de
76.9K
Revenue
87.7K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
maisonsdumonde.com screenshot
#5 maisonsdumonde.com
27.5M
Revenue
10.6M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In April large majority of sales on westwing.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on westwing.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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