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Oct 2025
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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18.6M
Revenue
Oct 25
2.3M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de Annual Revenue and Growth

westwing.de's annual sales on its online store amounted to $218.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$218.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
westwing.de revenue by year

westwing.de's monthly revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced growth of 17%, compared to the preceding three months.

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westwing.de revenue growth for last six months
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OVERVIEW
In October 2025, westwing.de generated $18,611,823 in online sales, significantly outpacing the FURNITURE median of $150,687, with sessions totaling 2,292,649, far exceeding the median of 35,438. Its conversion rate ranged from 1.50-2.00%, below the high of 2.13% for the sector, while its average order value (AOV) stood between $450-475, notably lower than the industry high of $1,221. The dominant competitor, ikea.com, recorded $725,591,313 in sales and 238,858,819 sessions, highlighting westwing.de's strong performance within its niche.
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westwing.de competitors

In October 2025, westwing.de generated a revenue of €18,611,823 from 40,389 transactions and 2,292,649 sessions, with an average order value (AOV) ranging between €450-475 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, we can see that home24.de outperformed with a revenue of €25,493,851 from 78,841 transactions and 5,530,601 sessions, maintaining an AOV of €300-325 and a conversion rate of 1.00-1.50%. Similarly, xxxlutz.de also excelled with a revenue of €54,993,275 from 149,255 transactions and 7,948,937 sessions, achieving an AOV of €350-375 and a conversion rate of 1.50-2.00%. On the other hand, schoener-wohnen.de and solebich.de had lower performances in terms of revenue, transactions, and conversion rates, indicating a potential area for improvement.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
289K
Revenue
690.4K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
213.5K
Revenue
64K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
home24.de screenshot
#3 home24.de
25.5M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
solebich.de screenshot
#4 solebich.de
68.8K
Revenue
94.8K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
xxxlutz.de screenshot
#5 xxxlutz.de
55M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In October large majority of sales on westwing.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on westwing.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

Identify top traffic channels that drive growth for westwing.deand discover how performance of traffic channels has changed over time.

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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