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Dec 2025
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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18M
Revenue
Dec 25
2.3M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de Annual Revenue and Growth

westwing.de's annual sales on its online store amounted to $218.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$218.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
westwing.de revenue by year

westwing.de's monthly revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced growth of 42%, compared to the preceding three months.

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westwing.de revenue growth for last six months
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OVERVIEW
In December 2025, westwing.de achieved impressive performance metrics in the FURNITURE industry, generating $17,988,431 in online sales against a median of $156,465; its conversion rate ranged from 1.50% to 2.00%, aligning with the sector's high end, while its average order value (AOV) of $425-$450 was competitive, albeit below the high mark of $1,208; attracting 2,267,647 sessions, westwing.de significantly outperformed the industry median of 37,321 sessions, yet still lagged behind the leading competitor, ikea.com, which recorded 238,379,008 sessions.
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westwing.de competitors

In December 2025, westwing.de generated a revenue of $17,988,431 from 40,226 transactions and 2,267,647 sessions with an average order value (AOV) of $425-$450 and a conversion rate of 1.50-2.00%. Compared to its competitors, schoener-wohnen.de had significantly lower revenue of $268,546 from 485 transactions and 598,522 sessions with an AOV of $550-$575 and a conversion rate of 0.00-0.50%. wayfair.de recorded revenue of $448,661 from 1,678 transactions and 78,293 sessions with an AOV of $250-$275 and a conversion rate of 2.00-2.50%. home24.de performed better with revenue of $22,502,720 from 69,126 transactions and 4,794,780 sessions with an AOV of $325-$350 and a conversion rate of 1.00-1.50%. solebich.de had revenue of $58,408 from 163 transactions and 78,011 sessions with an AOV of $350-$375 and a conversion rate of 0.00-0.50%. xxxlutz.de outperformed all with revenue of $54,681,842 from 150,172 transactions and 8,024,750 sessions, AOV of $350-$375, and a conversion rate of 1.50-2.00%.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
268.5K
Revenue
598.5K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
448.7K
Revenue
78.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
22.5M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
solebich.de screenshot
#4 solebich.de
58.4K
Revenue
78K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
xxxlutz.de screenshot
#5 xxxlutz.de
54.7M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In December large majority of sales on westwing.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on westwing.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

Identify top traffic channels that drive growth for westwing.deand discover how performance of traffic channels has changed over time.

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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