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Jul 2025
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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13.2M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de's revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced growth of 4.7%, compared to the preceding three months.

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westwing.de revenue growth for last six months
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OVERVIEW
In July 2025, westwing.de, in the FURNITURE industry, reported online sales revenue of $13,169,008, with a median revenue of $157,301. Their conversion rate ranged from 1.50-2.00%, while the highest in the category was 1.91% and the lowest 0.24%. The average order value (AOV) was between $450-475, with the highest AOV at $1,215 and the lowest at $273. The website had a total of 1,757,303 sessions, significantly lower than the leading site ikea.com, which had 243,283,438 sessions, with a median of 36,085 in the FURNITURE category.
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westwing.de competitors

In July 2025, westwing.de reported a revenue of 13,169,008 with 28,767 transactions and 1,757,303 sessions. The Average Order Value (AOV) ranged between 450-475, and the conversion rate was between 1.50-2.00%. Comparing this to its competitors, we see that schoener-wohnen.de had significantly lower revenue at 287,940, with 554 transactions and 655,795 sessions. The AOV was higher at 500-525, but the conversion rate was lower at 0.00-0.50%. On the other hand, home24.de outperformed westwing.de in terms of revenue with 21,689,197, 67,473 transactions, and 4,814,763 sessions. The AOV was slightly lower at 300-325, but the conversion rate was similar at 1.00-1.50%. Overall, westwing.de falls within the range of its competitors in terms of revenue and key metrics, showcasing a strong position in the market.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
287.9K
Revenue
655.8K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
374.6K
Revenue
118.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
21.7M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
solebich.de screenshot
#4 solebich.de
68.2K
Revenue
69.9K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
xxxlutz.de screenshot
#5 xxxlutz.de
46.1M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
westwing.de vs top market performers
westwing.de
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conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In July large majority of sales on westwing.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on westwing.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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