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Sep 2025
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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15.1M
Revenue
Sep 25
2.2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de Annual Revenue and Growth

westwing.de's annual sales on its online store amounted to $218.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$218.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
westwing.de revenue by year

westwing.de's monthly revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced decline of 2%, compared to the preceding three months.

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westwing.de revenue decline for last six months
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OVERVIEW
In September 2025, westwing.de generated $15,083,879 in online sales, significantly surpassing the FURNITURE median of $128,623, yet far from the leading competitor ikea.com's $948,741,774. The site's conversion rate ranged from 1.50-2.00%, just above the sector average of 1.96%. With an Average Order Value (AOV) between $450-475, it remains below the category's high of $1,213. Additionally, westwing.de recorded 2,153,060 sessions, markedly higher than the median of 34,751 but dwarfed by ikea.com's impressive 238,090,084 sessions, highlighting its competitive positioning within the industry.
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westwing.de competitors

In September 2025, when comparing westwing.de to its competitors, some notable differences stand out. westwing.de has a revenue of €15,083,879 with 32,623 transactions and 2,153,060 sessions. The Average Order Value (AOV) falls within the range of €450-475, and the conversion rate is between 1.50-2.00%. On the other hand, competitors like home24.de have a significantly higher revenue of €22,145,092 with 69,851 transactions and 5,058,021 sessions. Their AOV is in the range of €300-325, with a similar conversion rate of 1.00-1.50%. wayfair.de, despite having lower revenue at €237,516, has a higher AOV of €275-300, but a lower conversion rate of 1.00-1.50%. These metrics suggest that while westwing.de performs well in terms of revenue and conversion rate, competitors like home24.de have a larger customer base and higher transaction volume.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
245.2K
Revenue
592.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
237.5K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
home24.de screenshot
#3 home24.de
22.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
solebich.de screenshot
#4 solebich.de
59.2K
Revenue
70.8K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
xxxlutz.de screenshot
#5 xxxlutz.de
47.9M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In September large majority of sales on westwing.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on westwing.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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