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Aug 2026
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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14.1M
Revenue
Aug 26
1.8M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$500-600
AOV
Aug 26
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de Annual Revenue and Growth

westwing.de's annual sales on its online store amounted to $184.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$184.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
westwing.de revenue by year

westwing.de's monthly revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced growth of 23%, compared to the preceding three months.

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westwing.de revenue growth for last six months
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OVERVIEW
westwing.de performs notably well compared to the typical furniture retailer. In August 2026, it generated $14.1 million in online sales, significantly exceeding the typical furniture retailer's revenue of around $187,000. With a conversion rate of 1.00-1.50%, westwing.de is comfortably within the typical furniture retailer's range of 0.26% to 2.01%. Its average order value (AOV) of $525-550 also falls within the typical furniture retailer's range of $293 to $1,222. Additionally, westwing.de attracted 1.8 million sessions, far above the typical furniture retailer's 38,900 sessions per month.
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westwing.de competitors

In August 2026, westwing.de excels in average order value (AOV), boasting a range of $525-$550, which is competitive against its rivals. In revenue, westwing.de generates $14.1 million from 26,000 transactions and 1.8 million sessions, ranking second among competitors. home24.de leads in revenue with $23.5 million and transactions with 88,500, while also attracting 6.3 million sessions. Despite trailing home24.de, westwing.de outperforms schoener-wohnen.de, which has a revenue of $618,000 and 1,087 transactions from 1.1 million sessions. wayfair.de, with $200,000 in revenue and 751 transactions from 61,700 sessions, and solebich.de at $27,300 in revenue and 75 transactions from 29,600 sessions, fall short compared to westwing.de's performance. Overall, westwing.de demonstrates solid metrics within a competitive landscape.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
618.2K
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
199.6K
Revenue
61.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
23.5M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
solebich.de screenshot
#4 solebich.de
27.3K
Revenue
29.6K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
maisonsdumonde.com screenshot
#5 maisonsdumonde.com
38.5M
Revenue
13.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In August large majority of sales on westwing.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on westwing.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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