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Nov 2025
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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23.6M
Revenue
Nov 25
2.9M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de Annual Revenue and Growth

westwing.de's annual sales on its online store amounted to $218.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$218.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
westwing.de revenue by year

westwing.de's monthly revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced growth of 42%, compared to the preceding three months.

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westwing.de revenue growth for last six months
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OVERVIEW
In November 2025, westwing.de, operating in the home and garden/furniture sector, generated $23,597,572 in online sales, significantly surpassing the median of $161,311, although far below industry leader ikea.com at $813,186,649. With a conversion rate between 1.50-2.00%, it remains competitive against the high benchmark of 2.15%. Its average order value (AOV) ranges from $450-475, notably lower than the high of $1,216, but higher than the low of $288. The site recorded 2,859,863 sessions, starkly below ikea.com's 239,654,083 and the median of 35,904 in its category, highlighting its growth potential.
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westwing.de competitors

When comparing westwing.de to its competitors in November 2025, we see that westwing.de stands out in terms of revenue, with a total revenue of €23,597,572. In terms of transactions, westwing.de had 51,424 transactions and 2,859,863 sessions. The average order value (AOV) for westwing.de falls in the range of €450-€475, with a conversion rate of 1.50-2.00%. Looking at its competitors, home24.de leads in revenue with €30,759,702 and has the highest number of transactions and sessions. xxxlutz.de also boasts a high revenue of €64,322,970 with a similar AOV and conversion rate to westwing.de. On the other hand, wayfair.de has a lower revenue and fewer transactions and sessions compared to westwing.de. Overall, westwing.de holds its own in terms of revenue and key performance indicators against its competitors.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
251.1K
Revenue
607.5K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
208.7K
Revenue
69.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
30.8M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
solebich.de screenshot
#4 solebich.de
72.5K
Revenue
96.2K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
xxxlutz.de screenshot
#5 xxxlutz.de
64.3M
Revenue
8.7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In November large majority of sales on westwing.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on westwing.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westwing.de channels

Identify top traffic channels that drive growth for westwing.deand discover how performance of traffic channels has changed over time.

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westwing.de Google Ads spend

Evaluate westwing.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

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