Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Apr 2026

All countries

Home/Insights/Retailers/schoener-wohnen.de

TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

schoener-wohnen.de

Start benchmarking for free

306K

Revenue

Apr 26

675.9K

Sessions

Apr 26

0.0-0.5%

Conv. rate

Apr 26

$500-600

AOV

Apr 26

Main country of store: GERMANY
Website category: FURNITURE

schoener-wohnen.de ist die Website der führenden deutschen Wohnzeitschrift SCHÖNER WOHNEN mit Themen rund um Wohnen, Einrichten, Bauen.

GRIPS CUSTOMERS & RESEARCH PARTNERS

schoener-wohnen.de Annual Revenue and Growth

schoener-wohnen.de's annual sales on its online store amounted to $3.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$3.7M

Annual growth forecast2025/2026

<0%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

schoener-wohnen.de's monthly revenueOVER TIME
View real-time data

Over the past three months, schoener-wohnen.de revenue has experienced growth of 5.6%, compared to the preceding three months.

View real-time data

schoener-wohnen.de revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In April 2026, schoener-wohnen.de, a player in the FURNITURE industry, generated $306,029 in online sales, surpassing the median of $154,612; however, it faced challenges with a conversion rate between 0.00-0.50%, well below the high of 1.96%. The Average Order Value (AOV) ranged from $575 to $600, while the median AOV is $291, and the site recorded 675,938 sessions, significantly lower than industry leader ikea.com, which boasts 214,449,321 sessions. Overall, while performing above median revenue, schoener-wohnen.de still contends with conversion and engagement metrics that could be improved.

schoener-wohnen.de competitors

As of April 2026, schoener-wohnen.de generated a revenue of $306,029 from 529 transactions and 675,938 sessions, with an average order value (AOV) of $575-600 and a conversion rate of 0.00-0.50%. In comparison, competitors like westwing.de significantly outperformed, achieving $9,976,073 in revenue from 20,049 transactions across 1,771,185 sessions, reflecting an AOV of $475-500 and a conversion rate of 1.00-1.50%. Even larger players like ikea.com dwarfed these figures with revenue of $551,149,294 from 1,824,048 transactions, despite a lower AOV of $300-325 and a conversion rate of 0.50-1.00%. Conversely, solebich.de and wayfair.de struggled with revenues of $76,914 and $148,006, respectively, but had comparable conversion rates to schoener-wohnen.de. Overall, schoener-wohnen.de sits in a competitive yet challenging market landscape.

#1 westwing.de

10M

Revenue

1.8M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#2 solebich.de

76.9K

Revenue

87.7K

Sessions

0.0-0.5%

Conv. rate

$275-300

AOV

#3 ikea.com

551.1M

Revenue

214.4M

Sessions

0.5-1.0%

Conv. rate

$300-325

AOV

#4 obi.de

36.2M

Revenue

15.5M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#5 wayfair.de

148K

Revenue

62.3K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

schoener-wohnen.de vs top market performers

schoener-wohnen.de

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at schoener-wohnen.de

In April large majority of sales on schoener-wohnen.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

schoener-wohnen.de channels

Identify top traffic channels that drive growth for schoener-wohnen.deand discover how performance of traffic channels has changed over time.

schoener-wohnen.de Google Ads spend

Evaluate schoener-wohnen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

schoener-wohnen.de devices

Review schoener-wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

schoener-wohnen.de top markets

Explore schoener-wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.