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Jan 2026
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Home/Insights/Retailers/schoener-wohnen.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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295.4K
Revenue
Jan 26
664.7K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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schoener-wohnen.de ist die Website der führenden deutschen Wohnzeitschrift SCHÖNER WOHNEN mit Themen rund um Wohnen, Einrichten, Bauen.

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schoener-wohnen.de Annual Revenue and Growth

schoener-wohnen.de's annual sales on its online store amounted to $3.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
schoener-wohnen.de revenue by year

schoener-wohnen.de's monthly revenueOVER TIME
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Over the past three months, schoener-wohnen.de revenue has experienced growth of 2.6%, compared to the preceding three months.

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schoener-wohnen.de revenue growth for last six months
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OVERVIEW
In January 2026, schoener-wohnen.de generated $295,389 in online sales, outperforming the median of $182,912 in the home and garden/furniture industry, while its conversion rate ranged from 0.00-0.50%, significantly lower than the high of 2.05%. The average order value (AOV) was between $525-550, well below the high AOV of $1,213. The site attracted 664,707 sessions, considerably more than the median of 40,858 sessions, yet far from industry leader ikea.com, which achieved a staggering 286,062,444 sessions. Overall, the performance highlights both strengths and areas for growth within a competitive market.
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schoener-wohnen.de competitors

In January 2026, schoener-wohnen.de generated a revenue of $295,389 with 551 transactions and 664,707 sessions, boasting an average order value (AOV) ranging from $525 to $550 and a conversion rate between 0.00% and 0.50%. In comparison, its competitors displayed varying levels of performance. westwing.de led the pack with a revenue of $11,897,849, 26,214 transactions, 2,413,494 sessions, an AOV between $450 and $475, and a conversion rate of 1.00% to 1.50%. ikea.com surpassed all with a revenue of $892,676,681, 2,641,323 transactions, 286,062,444 sessions, an AOV of $325 to $350, and a conversion rate of 0.50% to 1.00%. obi.de followed with a revenue of $29,014,704, 183,166 transactions, 10,624,634 sessions, an AOV between $150 and $175, and a conversion rate of 1.50% to 2.00%. wayfair.de lagged behind with a revenue of $407,633, 1,494 transactions, 68,517 sessions, an AOV of $250 to $275, and a conversion rate between 2.00% and 2.50%.

westwing.de screenshot
#1 westwing.de
11.9M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
ikea.com screenshot
#2 ikea.com
892.7M
Revenue
286.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
obi.de screenshot
#3 obi.de
29M
Revenue
10.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wayfair.de screenshot
#4 wayfair.de
407.6K
Revenue
68.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
baldur-garten.de screenshot
#5 baldur-garten.de
194.3K
Revenue
383.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
schoener-wohnen.de vs top market performers
schoener-wohnen.de
top retailers
conversion rate vs average order value for schoener-wohnen.de and its competitors
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Revenue share by device at schoener-wohnen.de

In January large majority of sales on schoener-wohnen.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on schoener-wohnen.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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schoener-wohnen.de channels

Identify top traffic channels that drive growth for schoener-wohnen.deand discover how performance of traffic channels has changed over time.

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schoener-wohnen.de Google Ads spend

Evaluate schoener-wohnen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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schoener-wohnen.de devices

Review schoener-wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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schoener-wohnen.de top markets

Explore schoener-wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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schoener-wohnen.de country & global rank

Assess the ranking of schoener-wohnen.de among other retailers within its primary country and worldwide.

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