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Home/Insights/Retailers/whitehouseblackmarket.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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16M
Revenue
Jul 26
4.7M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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White House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.

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whitehouseblackmarket.com Annual Revenue and Growth

whitehouseblackmarket.com's annual sales on its online store amounted to $136.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$136.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitehouseblackmarket.com revenue by year

whitehouseblackmarket.com's monthly revenueOVER TIME
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Over the past three months, whitehouseblackmarket.com revenue has experienced growth of 55%, compared to the preceding three months.

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whitehouseblackmarket.com revenue growth for last six months
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OVERVIEW
In July 2026, whitehouseblackmarket.com reported a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200. The site's revenue for online sales reached $16 million, supported by 4.7 million sessions. In comparison, an average fashion and apparel store generates around $71,300 monthly with AOVs typically ranging from $84 to $403. With its significant traffic, whitehouseblackmarket.com outperformed the average fashion and apparel store, which typically sees around 28,400 sessions a month, indicating strong engagement in the competitive fashion landscape.
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whitehouseblackmarket.com competitors

The most significant gap is in revenue, where whitehouseblackmarket.com trails loft.com by $26.8 million. In July 2026, whitehouseblackmarket.com generated $16 million from 80,800 transactions, while loft.com earned $42.8 million from 326,000 transactions. whitehouseblackmarket.com recorded 4.7 million sessions, falling short of loft.com by 5.6 million. In terms of average order value, whitehouseblackmarket.com's AOV ranged from $175-200, which is significantly higher than loft.com's $125-150. However, in conversion rates, whitehouseblackmarket.com performed lower, with a rate of 1.50-2.00%, compared to loft.com's 3.00-3.50%. Competitors like anntaylor.com and express.com also outperformed whitehouseblackmarket.com in both revenue and transactions, indicating a need for improvement in traffic and sales strategy.

anntaylor.com screenshot
#1 anntaylor.com
25.4M
Revenue
5.4M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
chicos.com screenshot
#2 chicos.com
14.4M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
loft.com screenshot
#3 loft.com
42.8M
Revenue
10.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
express.com screenshot
#4 express.com
20.6M
Revenue
6.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
talbots.com screenshot
#5 talbots.com
18.8M
Revenue
5.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
whitehouseblackmarket.com vs top market performers
whitehouseblackmarket.com
top retailers
conversion rate vs average order value for whitehouseblackmarket.com and its competitors
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Industries whitehouseblackmarket.com operates in

whitehouseblackmarket.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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whitehouseblackmarket.com channels

Identify top traffic channels that drive growth for whitehouseblackmarket.comand discover how performance of traffic channels has changed over time.

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whitehouseblackmarket.com Google Ads spend

Evaluate whitehouseblackmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitehouseblackmarket.com devices

Review whitehouseblackmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitehouseblackmarket.com top markets

Explore whitehouseblackmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitehouseblackmarket.com country & global rank

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