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May 2026
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Home/Insights/Retailers/whitehouseblackmarket.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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9.1M
Revenue
May 26
3.2M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$175-200
AOV
May 26
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White House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.

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whitehouseblackmarket.com Annual Revenue and Growth

whitehouseblackmarket.com's annual sales on its online store amounted to $136.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$136.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitehouseblackmarket.com revenue by year

whitehouseblackmarket.com's monthly revenueOVER TIME
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Over the past three months, whitehouseblackmarket.com revenue has experienced decline of 22%, compared to the preceding three months.

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whitehouseblackmarket.com revenue decline for last six months
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OVERVIEW
In May 2026, whitehouseblackmarket.com, a lifestyle and fashion apparel site, generated online sales revenue of $9,131,715, significantly surpassing the median of $74,720 in its industry. With a conversion rate between 1.50-2.00%, it falls short of the high standard of 3.18%, while its average order value (AOV) ranges from $175-200, below the industry high of $405. The site recorded 3,231,686 sessions, a remarkable figure compared to the median of 29,212, but still dwarfed by shein.com's dominant 309,473,559 sessions, reflecting a solid yet competitive position in the fashion landscape.
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whitehouseblackmarket.com competitors

In May 2026, whitehouseblackmarket.com generated approximately $9.13 million in revenue with 51,233 transactions and sessions totaling 3.23 million. Its average order value (AOV) ranged from $175 to $200, yielding a conversion rate of 1.50-2.00%. In contrast, anntaylor.com led the competitive landscape with $26.25 million in revenue and a significantly higher conversion rate of 4.00-4.50%. Similarly, loft.com reported $33.66 million in revenue, achieving a conversion rate of 3.00-3.50%. chicos.com and talbots.com generated revenues of $16.34 million and $25.40 million respectively, with conversion rates of 2.00-2.50% and 2.50-3.00%. Meanwhile, express.com earned $21.91 million but with a lower AOV of $75-100. Overall, while whitehouseblackmarket.com maintains a higher AOV, its conversion rates and revenue trail behind several key competitors in the market.

anntaylor.com screenshot
#1 anntaylor.com
26.3M
Revenue
5.8M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
chicos.com screenshot
#2 chicos.com
16.3M
Revenue
5.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
loft.com screenshot
#3 loft.com
33.7M
Revenue
10.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
express.com screenshot
#4 express.com
21.9M
Revenue
6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
talbots.com screenshot
#5 talbots.com
25.4M
Revenue
6.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
whitehouseblackmarket.com vs top market performers
whitehouseblackmarket.com
top retailers
conversion rate vs average order value for whitehouseblackmarket.com and its competitors
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Revenue share by device at whitehouseblackmarket.com

In May large majority of sales on whitehouseblackmarket.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on whitehouseblackmarket.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whitehouseblackmarket.com operates in

whitehouseblackmarket.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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whitehouseblackmarket.com channels

Identify top traffic channels that drive growth for whitehouseblackmarket.comand discover how performance of traffic channels has changed over time.

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whitehouseblackmarket.com Google Ads spend

Evaluate whitehouseblackmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitehouseblackmarket.com devices

Review whitehouseblackmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitehouseblackmarket.com top markets

Explore whitehouseblackmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitehouseblackmarket.com country & global rank

Assess the ranking of whitehouseblackmarket.com among other retailers within its primary country and worldwide.

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