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Sep 2025
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Home/Insights/Retailers/whitehouseblackmarket.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.3M
Revenue
Sep 25
3.1M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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White House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.

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whitehouseblackmarket.com's monthly revenueOVER TIME
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Over the past three months, whitehouseblackmarket.com revenue has experienced decline of 21%, compared to the preceding three months.

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whitehouseblackmarket.com revenue decline for last six months
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OVERVIEW
In September 2025, whitehouseblackmarket.com generated impressive online sales revenue of $10,251,176, far exceeding the lifestyle/fashion and apparel median of $74,931, while achieving a conversion rate of 2.00-2.50%, slightly below the industry high of 3.2%. With an average order value (AOV) of $150-175, it remains significantly lower than the highest AOV of $382 in the category. The site attracted 3,052,487 sessions, markedly higher than the median of 34,221, but dwarfed by the leading online retailer, shein.com, which recorded 297,137,690 sessions. Overall, whitehouseblackmarket.com displays robust performance within its competitive landscape.
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whitehouseblackmarket.com competitors

In September 2025, White House Black Market (WHBM) lags behind its competitors in terms of revenue, with $10,251,176, compared to Ann Taylor's $20,141,178, Loft's $30,320,872, Chico's $15,421,653, Express' $18,133,480, and Talbot's $25,533,741. WHBM also has a lower number of transactions at 61,984, with competitors like Loft boasting 347,929 transactions and Ann Taylor with 199,780 transactions. However, WHBM has a comparable conversion rate of 2.00-2.50% to Chico's and a similar Average Order Value (AOV) range of $150-175 to Talbots. In terms of sessions, WHBM has 3,052,487 sessions, which falls in the middle compared to its competitors. Overall, WHBM's performance in revenue and transactions could be improved to better compete with the higher-performing brands in the market.

anntaylor.com screenshot
#1 anntaylor.com
20.1M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
chicos.com screenshot
#2 chicos.com
15.4M
Revenue
4.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
loft.com screenshot
#3 loft.com
30.3M
Revenue
10.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
express.com screenshot
#4 express.com
18.1M
Revenue
5.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
talbots.com screenshot
#5 talbots.com
25.5M
Revenue
5M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
whitehouseblackmarket.com vs top market performers
whitehouseblackmarket.com
top retailers
conversion rate vs average order value for whitehouseblackmarket.com and its competitors
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Revenue share by device at whitehouseblackmarket.com

In September large majority of sales on whitehouseblackmarket.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whitehouseblackmarket.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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whitehouseblackmarket.com channels

Identify top traffic channels that drive growth for whitehouseblackmarket.comand discover how performance of traffic channels has changed over time.

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whitehouseblackmarket.com Google Ads spend

Evaluate whitehouseblackmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitehouseblackmarket.com devices

Review whitehouseblackmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitehouseblackmarket.com top markets

Explore whitehouseblackmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitehouseblackmarket.com country & global rank

Assess the ranking of whitehouseblackmarket.com among other retailers within its primary country and worldwide.

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