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Apr 2026
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Home/Insights/Retailers/whitehouseblackmarket.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for whitehouseblackmarket.comwhitehouseblackmarket.com

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7.4M
Revenue
Apr 26
3.2M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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White House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.

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whitehouseblackmarket.com Annual Revenue and Growth

whitehouseblackmarket.com's annual sales on its online store amounted to $136.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$136.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitehouseblackmarket.com revenue by year

whitehouseblackmarket.com's monthly revenueOVER TIME
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Over the past three months, whitehouseblackmarket.com revenue has experienced decline of 58%, compared to the preceding three months.

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whitehouseblackmarket.com revenue decline for last six months
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OVERVIEW
In April 2026, whitehouseblackmarket.com achieved impressive online sales revenue of $7,380,525, significantly outperforming the FASHION AND APPAREL median of $78,791. With a conversion rate between 1.50-2.00%, it falls short of the industry high of 3.05%. Its average order value (AOV) ranged from $125-150, below the industry peak of $389. The site attracted 3,221,579 sessions, dwarfed by the leading shein.com at 281,585,790 sessions. Overall, while whitehouseblackmarket.com shows strong sales and engagement, it still has room for improvement to compete with larger players in the fashion industry.
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whitehouseblackmarket.com competitors

In April 2026, whitehouseblackmarket.com generated $7,380,525 in revenue with 54,448 transactions from 3,221,579 sessions, yielding a conversion rate of 1.50-2.00%. Competitors such as anntaylor.com led with $25,265,877 in revenue and a conversion rate of 3.50-4.00%. loft.com performed exceptionally well, generating $37,485,458 from 341,440 transactions and achieving a conversion rate of 3.00-3.50%. Chico's.com and talbots.com reported revenues of $15,254,696 and $23,427,678 respectively, with Talbots boasting a higher average order value (AOV) of 150-175 compared to Chico's AOV of 125-150. express.com had lower AOV and conversion rates but still garnered significant revenue at $19,038,388. Overall, whitehouseblackmarket.com holds its ground in a competitive landscape but falls short against major players in terms of revenue and conversion rates.

anntaylor.com screenshot
#1 anntaylor.com
25.3M
Revenue
5.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
chicos.com screenshot
#2 chicos.com
15.3M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
loft.com screenshot
#3 loft.com
37.5M
Revenue
10.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
express.com screenshot
#4 express.com
19M
Revenue
6.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
talbots.com screenshot
#5 talbots.com
23.4M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
whitehouseblackmarket.com vs top market performers
whitehouseblackmarket.com
top retailers
conversion rate vs average order value for whitehouseblackmarket.com and its competitors
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Revenue share by device at whitehouseblackmarket.com

In April large majority of sales on whitehouseblackmarket.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on whitehouseblackmarket.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitehouseblackmarket.com channels

Identify top traffic channels that drive growth for whitehouseblackmarket.comand discover how performance of traffic channels has changed over time.

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whitehouseblackmarket.com Google Ads spend

Evaluate whitehouseblackmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitehouseblackmarket.com devices

Review whitehouseblackmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitehouseblackmarket.com top markets

Explore whitehouseblackmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitehouseblackmarket.com country & global rank

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