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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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42.5M
Revenue
Aug 26
10.3M
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Loft.com is an e-commerce website offering a variety of apparel and fashion accessories. Their product range includes womens clothing such as tops, dresses, pants, and skirts, as well as shoes, handbags, and jewelry. Moreover, Loft.com provides an online shopping platform for customers to browse and purchase fashionable items.

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loft.com Annual Revenue and Growth

loft.com's annual sales on its online store amounted to $385.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$385.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
loft.com revenue by year

loft.com's monthly revenueOVER TIME
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Over the past three months, loft.com revenue has experienced growth of 13%, compared to the preceding three months.

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loft.com revenue growth for last six months
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OVERVIEW
In August 2026, loft.com, categorized under fashion and apparel, generated $42.5 million in online sales. Its conversion rate of 3.00-3.50% is within the typical fashion and apparel retailer's range of 0.65% to 3.1%. The average order value (AOV) of $125-150 also falls within the typical range of $84 to $408. With 10.3 million sessions, loft.com significantly exceeds the typical fashion and apparel retailer's 37,200 sessions per month.
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loft.com competitors

The competitive set includes loft.com, anntaylor.com, whitehouseblackmarket.com, express.com, talbots.com, and chicos.com. As of August 2026, loft.com leads in revenue with $42.5 million, surpassing anntaylor.com’s $29.2 million and significantly outperforming whitehouseblackmarket.com’s $13.1 million. In terms of transactions, loft.com again ranks highest with 326,000, well ahead of anntaylor.com’s 246,000. Additionally, loft.com generates 10.3 million sessions, outpacing its closest competitor, anntaylor.com, with 6.2 million sessions. The average order value (AOV) for loft.com is between $125-150, which aligns with talbots.com and chicos.com but is higher than express.com’s $75-100 and whitehouseblackmarket.com’s $200-225. loft.com’s conversion rate of 3.00-3.50% is competitive, trailing anntaylor.com’s 3.50-4.00%.

anntaylor.com screenshot
#1 anntaylor.com
29.2M
Revenue
6.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
whitehouseblackmarket.com screenshot
#2 whitehouseblackmarket.com
13.1M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
express.com screenshot
#3 express.com
19.2M
Revenue
5.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
talbots.com screenshot
#4 talbots.com
18.3M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
chicos.com screenshot
#5 chicos.com
12.5M
Revenue
4.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
loft.com vs top market performers
loft.com
top retailers
conversion rate vs average order value for loft.com and its competitors
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Revenue share by device at loft.com

In August large majority of sales on loft.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on loft.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries loft.com operates in

loft.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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loft.com channels

Identify top traffic channels that drive growth for loft.comand discover how performance of traffic channels has changed over time.

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loft.com Google Ads spend

Evaluate loft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loft.com devices

Review loft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loft.com top markets

Explore loft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loft.com country & global rank

Assess the ranking of loft.com among other retailers within its primary country and worldwide.

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