loft.com
Loft.com is an e-commerce website offering a variety of apparel and fashion accessories. Their product range includes womens clothing such as tops, dresses, pants, and skirts, as well as shoes, handbags, and jewelry. Moreover, Loft.com provides an online shopping platform for customers to browse and purchase fashionable items.
GRIPS CUSTOMERS & RESEARCH PARTNERS
loft.com's revenueOVER TIME
Over the past three months, loft.com revenue has experienced growth of 13%, compared to the preceding three months.
loft.com competitors
In May 2025, loft.com reported a revenue of $34,608,317 with 351,773 transactions and 10,404,129 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. When compared to its competitors, loft.com outperformed in terms of revenue and sessions, but fell slightly behind in transactions. anntaylor.com, with $24,428,573 in revenue from 194,428 transactions and 5,232,335 sessions, had a higher AOV of $125-150 and a conversion rate of 3.50-4.00%. whitehouseblackmarket.com, talbots.com, express.com, and chicos.com also presented varying metrics in revenue, transactions, sessions, AOV, and conversion rate. express.com had the closest AOV to loft.com at $75-100, but had a higher conversion rate of 4.00-4.50%, indicating a potential area for improvement for loft.com in converting sessions to transactions.
Revenue share by device at loft.com
In May large majority of sales on loft.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
Gain even more insights with the Grips app
loft.com channels
Identify top traffic channels that drive growth for loft.comand discover how performance of traffic channels has changed over time.
loft.com Google Ads spend
Evaluate loft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
loft.com devices
Review loft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
