loft.com
Loft.com is an e-commerce website offering a variety of apparel and fashion accessories. Their product range includes womens clothing such as tops, dresses, pants, and skirts, as well as shoes, handbags, and jewelry. Moreover, Loft.com provides an online shopping platform for customers to browse and purchase fashionable items.
GRIPS CUSTOMERS & RESEARCH PARTNERS
loft.com Annual Revenue and Growth
loft.com's annual sales on its online store amounted to $385.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
loft.com's monthly revenueOVER TIME
Over the past three months, loft.com revenue has experienced growth of 10%, compared to the preceding three months.
loft.com competitors
The competitive set includes loft.com, anntaylor.com, whitehouseblackmarket.com, express.com, talbots.com, and chicos.com. In July 2026, loft.com generated $42.8 million in revenue, leading its competitors by $17.4 million over anntaylor.com. With 326,000 transactions, loft.com outperformed anntaylor.com by 109,000 transactions. It also attracted 10.3 million sessions, surpassing express.com by 4.1 million. While loft.com’s average order value (AOV) ranges from $125-150, anntaylor.com’s AOV is slightly lower at $100-125. loft.com’s conversion rate is 3.00-3.50%, comparable to express.com but trails anntaylor.com’s stronger 4.00-4.50%. Overall, loft.com stands out as the market leader in revenue, transactions, and sessions.
Revenue share by device at loft.com
In July large majority of sales on loft.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries loft.com operates in
loft.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
loft.com channels
Identify top traffic channels that drive growth for loft.comand discover how performance of traffic channels has changed over time.
loft.com Google Ads spend
Evaluate loft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
loft.com devices
Review loft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
