loft.com
Loft.com is an e-commerce website offering a variety of apparel and fashion accessories. Their product range includes womens clothing such as tops, dresses, pants, and skirts, as well as shoes, handbags, and jewelry. Moreover, Loft.com provides an online shopping platform for customers to browse and purchase fashionable items.
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loft.com Annual Revenue and Growth
loft.com's annual sales on its online store amounted to $411.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
loft.com's monthly revenueOVER TIME
Over the past three months, loft.com revenue has experienced decline of 8.1%, compared to the preceding three months.
loft.com competitors
In October 2025, loft.com outperformed some of its competitors in terms of revenue and transactions. loft.com had a revenue of $29,788,180 with 347,086 transactions, while anntaylor.com had a revenue of $20,691,807 with 206,134 transactions. express.com also had a higher revenue of $22,846,368 but with 238,123 transactions. When looking at the average order value (AOV), whitehouseblackmarket.com had the highest AOV range of $150-175, followed by talbots.com with $125-150, while loft.com and express.com had an AOV range of $75-100. However, loft.com had a higher conversion rate of 3.50-4.00% compared to its competitors, showing that it was able to convert a higher percentage of its sessions into transactions. Overall, loft.com demonstrated strong performance compared to its competitors in October 2025.
Revenue share by device at loft.com
In October large majority of sales on loft.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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loft.com channels
Identify top traffic channels that drive growth for loft.comand discover how performance of traffic channels has changed over time.
loft.com Google Ads spend
Evaluate loft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
loft.com devices
Review loft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
