loft.com
Loft.com is an e-commerce website offering a variety of apparel and fashion accessories. Their product range includes womens clothing such as tops, dresses, pants, and skirts, as well as shoes, handbags, and jewelry. Moreover, Loft.com provides an online shopping platform for customers to browse and purchase fashionable items.
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loft.com Annual Revenue and Growth
loft.com's annual sales on its online store amounted to $411.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
loft.com's monthly revenueOVER TIME
Over the past three months, loft.com revenue has experienced growth of 21%, compared to the preceding three months.
loft.com competitors
In December 2025, loft.com outperformed its competitors in terms of revenue with $39,109,156, significantly higher than annataylor.com at $20,606,461, express.com at $19,195,414, whitehouseblackmarket.com at $11,909,077, talbots.com at $28,235,832, and chicos.com at $18,487,465. In addition, loft.com had the highest number of transactions at 382,288, surpassing express.com with 201,589 transactions, talbots.com with 198,818 transactions, annataylor.com with 193,473 transactions, chicos.com with 127,538 transactions, and whitehouseblackmarket.com with 72,271 transactions. loft.com also had the highest conversion rate at 4.00-4.50%, ahead of annataylor.com at 3.50-4.00%, talbots.com at 3.50-4.00%, express.com at 2.50-3.00%, chicos.com at 3.00-3.50%, and whitehouseblackmarket.com at 2.00-2.50%. Despite having similar Average Order Value (AOV) ranges to some competitors, loft.com showed a stronger performance in revenue, transactions, and conversion rates.
Revenue share by device at loft.com
In December large majority of sales on loft.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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loft.com channels
Identify top traffic channels that drive growth for loft.comand discover how performance of traffic channels has changed over time.
loft.com Google Ads spend
Evaluate loft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
loft.com devices
Review loft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
