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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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38M
Revenue
9M
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for loft.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Loft.com is an e-commerce website offering a variety of apparel and fashion accessories. Their product range includes womens clothing such as tops, dresses, pants, and skirts, as well as shoes, handbags, and jewelry. Moreover, Loft.com provides an online shopping platform for customers to browse and purchase fashionable items.

loft.com’s revenueOVER TIME
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Over the past three months, loft.com revenue has experienced decline of 0.72%, compared to the preceding three months.

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loft.com revenue decline for last six months
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OVERVIEW
In September 2024, loft.com, a FASHION AND APPAREL retailer, generated $37,970,035 in online sales with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. Compared to the industry median AOV of $94,472 and conversion rate of 3.32%, loft.com performs well. However, the highest AOV in the industry is $399 and the lowest is $79. With 8,976,877 sessions, loft.com falls below the top performer, shein.com, which had 175,831,303 sessions. The median sessions in the FASHION AND APPAREL category is 36,862, indicating room for improvement in loft.com's online traffic.
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loft.com competitors

When comparing loft.com to its competitors in the fashion retail industry, it stands out with the highest revenue at $37,970,035 in September 2024. Despite not having the highest average order value (AOV) ranging from $75 to $100, loft.com maintains a solid conversion rate of 4.00-4.50%. In comparison, anntaylor.com trails behind with a revenue of $22,001,534 and a slightly lower conversion rate of 3.50-4.00%. whitehouseblackmarket.com boasts the highest AOV of $175-200 but has the lowest revenue at $8,192,914. talbots.com and express.com fall in a similar revenue range as anntaylor.com, while chicos.com sees slightly lower revenue but a higher AOV of $150-175. loft.com's significant revenue and competitive conversion rate demonstrate its strength in the market against its fashion retail competitors.

#1 anntaylor.com
22M
Revenue
5.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 whitehouseblackmarket.com
8.2M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#3 express.com
21.9M
Revenue
6.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#4 talbots.com
22.8M
Revenue
4.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 chicos.com
22.5M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
loft.com vs top market performers
loft.com
top retailers
conversion rate vs average order value for loft.com and its competitors
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loft.com brandsby revenue

loft.com categoriesby revenue

1
Apparel & Accessories
2
Shirts & Tops
3
Pants
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brands overtime comparison

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loft.com channels

Identify top traffic channels that drive growth for loft.comand discover how performance of traffic channels has changed over time.

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loft.com Google Ads spend

Evaluate loft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loft.com devices

Review loft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loft.com top markets

Explore loft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loft.com country & global rank

Assess the ranking of loft.com among other retailers within its primary country and worldwide.

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