loft.com
Loft.com is an e-commerce website offering a variety of apparel and fashion accessories. Their product range includes womens clothing such as tops, dresses, pants, and skirts, as well as shoes, handbags, and jewelry. Moreover, Loft.com provides an online shopping platform for customers to browse and purchase fashionable items.
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loft.com Annual Revenue and Growth
loft.com's annual sales on its online store amounted to $411.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
loft.com's monthly revenueOVER TIME
Over the past three months, loft.com revenue has experienced decline of 12%, compared to the preceding three months.
loft.com competitors
In September 2025, loft.com outperformed some of its competitors in terms of revenue and transactions. With a revenue of $30,320,872 and 347,929 transactions from 10,306,793 sessions, loft.com had a slightly lower Average Order Value (AOV) range of $75-100 but a competitive conversion rate of 3.00-3.50%. Compared to Ann Taylor, which had a revenue of $20,141,178 from 199,780 transactions and 5,232,964 sessions, loft.com had a higher revenue and transactions but a lower AOV and conversion rate. Express, on the other hand, had similar revenue and transactions to loft.com but a higher AOV of $75-100 and a matching conversion rate of 3.50-4.00%. Overall, loft.com performed well against its competitors in terms of revenue and transactions but may need to work on increasing its AOV and conversion rate to stay competitive in the market.
Revenue share by device at loft.com
In September large majority of sales on loft.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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loft.com channels
Identify top traffic channels that drive growth for loft.comand discover how performance of traffic channels has changed over time.
loft.com Google Ads spend
Evaluate loft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
loft.com devices
Review loft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
