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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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280K
Revenue
Oct 25
127.2K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
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Sam Ash is an online retailer operating under the domain samash.com. The website offers an extensive range of musical instruments, equipment, and accessories for sale. Their catalogue includes guitars, keyboards, drums, recording gear, PA systems, orchestral instruments, and pro audio equipment. Additional services like repairs and rentals are also available.

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samash.com Annual Revenue and Growth

samash.com's annual sales on its online store amounted to $33.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$33.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
samash.com revenue by year

samash.com's monthly revenueOVER TIME
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Over the past three months, samash.com revenue has experienced decline of 19%, compared to the preceding three months.

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samash.com revenue decline for last six months
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OVERVIEW
In October 2025, samash.com generated online sales revenue of $280,009, significantly exceeding the MUSIC median of $47,440, while its conversion rate ranged from 0.00-0.50%, well below the industry high of 3.57%. The average order value (AOV) stood at $825-850, surpassing the high benchmark of $676. With 127,165 sessions, samash.com performed favorably against the median of 14,367 sessions in its sector, though still far behind the leader, reverb.com, which achieved an impressive 15,687,987 sessions and $129,956,698 in revenue, highlighting room for growth in customer engagement and conversion.
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samash.com competitors

When comparing samash.com to its competitors in the music equipment industry in October 2025, we can see that Sam Ash has a lower revenue of $280,009 compared to Guitar Center's $89,519,004, Musician's Friend's $9,661,954, Sweetwater's $52,742,891, and Thomann Music's $6,078,268. However, Sam Ash has a higher average order value (AOV) range of $825-850, similar to Guitar Center, and a conversion rate ranging from 0.00-0.50, which is on par with the industry average. Despite having fewer transactions and sessions than some of its competitors, Sam Ash maintains a competitive AOV and conversion rate. This suggests that while Sam Ash may not have the highest revenue or traffic, it is effective at generating sales from its existing customer base.

guitarcenter.com screenshot
#1 guitarcenter.com
89.5M
Revenue
8.7M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
musiciansfriend.com screenshot
#2 musiciansfriend.com
9.7M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
6.1M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sweetwater.com screenshot
#4 sweetwater.com
52.7M
Revenue
12.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
americanmusical.com screenshot
#5 americanmusical.com
4.5M
Revenue
807.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
samash.com vs top market performers
samash.com
top retailers
conversion rate vs average order value for samash.com and its competitors
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Revenue share by device at samash.com

In October large majority of sales on samash.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on samash.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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samash.com channels

Identify top traffic channels that drive growth for samash.comand discover how performance of traffic channels has changed over time.

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samash.com Google Ads spend

Evaluate samash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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samash.com devices

Review samash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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samash.com top markets

Explore samash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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samash.com country & global rank

Assess the ranking of samash.com among other retailers within its primary country and worldwide.

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