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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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363.4K
Revenue
Dec 25
147.7K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$800-900
AOV
Dec 25
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Sam Ash is an online retailer operating under the domain samash.com. The website offers an extensive range of musical instruments, equipment, and accessories for sale. Their catalogue includes guitars, keyboards, drums, recording gear, PA systems, orchestral instruments, and pro audio equipment. Additional services like repairs and rentals are also available.

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samash.com Annual Revenue and Growth

samash.com's annual sales on its online store amounted to $33.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$33.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
samash.com revenue by year

samash.com's monthly revenueOVER TIME
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Over the past three months, samash.com revenue has experienced growth of 41%, compared to the preceding three months.

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samash.com revenue growth for last six months
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OVERVIEW
In December 2025, samash.com generated $363,437 in online sales, significantly surpassing the MUSIC median of $60,316, yet far below the category leader, thomann.de, at $103,834,902; its conversion rate ranged from 0.00-0.50%, well below the industry high of 3.49% and near the low of 0.87%, while boasting an average order value (AOV) of $850-875, above the high AOV benchmark of $704; with 147,710 sessions, it underperformed compared to the leading site reverb.com, which had 16,862,935 sessions, although it slightly exceeded the median sessions of 16,689 in its category.
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samash.com competitors

In December 2025, samash.com generated a revenue of $363,437 from 417 transactions and 147,710 sessions with an average order value (AOV) ranging from $850 to $875 and a conversion rate between 0.00% and 0.50%. Comparing this data to its competitors, Guitar Center (guitarcenter.com) stands out with a revenue of $102,619,218 from 159,454 transactions and 12,888,804 sessions, with an AOV of $625 to $650 and a conversion rate of 1.00% to 1.50%. Musician's Friend (musiciansfriend.com), Thomann Music (thomannmusic.com), Sweetwater (sweetwater.com), and American Musical (americanmusical.com) also demonstrate strong performance in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, while samash.com shows competitive metrics, there is room for improvement in certain domains to match or surpass the performance of its key competitors.

guitarcenter.com screenshot
#1 guitarcenter.com
102.6M
Revenue
12.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
musiciansfriend.com screenshot
#2 musiciansfriend.com
8.9M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
7.9M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sweetwater.com screenshot
#4 sweetwater.com
48.5M
Revenue
15.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
americanmusical.com screenshot
#5 americanmusical.com
6.8M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
samash.com vs top market performers
samash.com
top retailers
conversion rate vs average order value for samash.com and its competitors
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Revenue share by device at samash.com

In December large majority of sales on samash.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on samash.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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samash.com channels

Identify top traffic channels that drive growth for samash.comand discover how performance of traffic channels has changed over time.

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samash.com Google Ads spend

Evaluate samash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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samash.com devices

Review samash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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samash.com top markets

Explore samash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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samash.com country & global rank

Assess the ranking of samash.com among other retailers within its primary country and worldwide.

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