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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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376.9K
Revenue
Nov 25
122.1K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$900-1000
AOV
Nov 25
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Sam Ash is an online retailer operating under the domain samash.com. The website offers an extensive range of musical instruments, equipment, and accessories for sale. Their catalogue includes guitars, keyboards, drums, recording gear, PA systems, orchestral instruments, and pro audio equipment. Additional services like repairs and rentals are also available.

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samash.com Annual Revenue and Growth

samash.com's annual sales on its online store amounted to $33.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$33.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
samash.com revenue by year

samash.com's monthly revenueOVER TIME
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Over the past three months, samash.com revenue has experienced growth of 9.8%, compared to the preceding three months.

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samash.com revenue growth for last six months
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OVERVIEW
In November 2025, samash.com generated $376,890 in online sales, significantly exceeding the MUSIC median of $52,847, while its conversion rate ranged from 0.00-0.50%, well below the category's high of 3.65% and low of 0.82%. The average order value (AOV) was between $925-950, surpassing the high AOV of $690 in the industry, with a total of 122,142 sessions, markedly lower than the leading store, reverb.com, which boasts 15,833,824 sessions. These metrics highlight samash.com's strong revenue performance, yet also reveal areas for improvement in conversion and overall traffic.
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samash.com competitors

When comparing samash.com to its competitors in November 2025, we can see that guitarcenter.com is leading in terms of revenue with $106,762,378, followed by sweetwater.com with $66,771,726. samash.com falls behind with $376,890 in revenue. In terms of transactions, guitarcenter.com also leads with 126,538 transactions, while samash.com only has 406 transactions. However, when looking at the average order value (AOV), samash.com is on par with the top competitors, ranging between $925-$950, which is higher than musiciansfriend.com and thomannmusic.com. samash.com's conversion rate, however, is lower compared to most competitors, ranging between 0.00-0.50%, while most competitors have a higher conversion rate of 1.00% or more. Overall, samash.com may need to focus on improving its conversion rate to compete effectively in the market.

guitarcenter.com screenshot
#1 guitarcenter.com
106.8M
Revenue
10.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
musiciansfriend.com screenshot
#2 musiciansfriend.com
12.4M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
7.8M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sweetwater.com screenshot
#4 sweetwater.com
66.8M
Revenue
12.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
americanmusical.com screenshot
#5 americanmusical.com
6.2M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
samash.com vs top market performers
samash.com
top retailers
conversion rate vs average order value for samash.com and its competitors
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Revenue share by device at samash.com

In November large majority of sales on samash.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on samash.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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samash.com channels

Identify top traffic channels that drive growth for samash.comand discover how performance of traffic channels has changed over time.

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samash.com Google Ads spend

Evaluate samash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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samash.com devices

Review samash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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samash.com top markets

Explore samash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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samash.com country & global rank

Assess the ranking of samash.com among other retailers within its primary country and worldwide.

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