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Sep 2025
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Home/Insights/Retailers/boohooman.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6M
Revenue
Sep 25
4.2M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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BoohooMAN.com is an online retail platform offering a wide selection of mens clothing and accessories. The website features various fashion styles including casual, formal, sportswear, and footwear. BoohooMAN.com caters to diverse fashion preferences, providing customers with trendy and affordable options for their wardrobe needs.

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boohooman.com Annual Revenue and Growth

boohooman.com's annual sales on its online store amounted to $109.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$109.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boohooman.com revenue by year

boohooman.com's monthly revenueOVER TIME
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Over the past three months, boohooman.com revenue has experienced decline of 27%, compared to the preceding three months.

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boohooman.com revenue decline for last six months
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OVERVIEW
In September 2025, boohooman.com, operating in the lifestyle/fashion and apparel sector, generated $5,999,139 in online sales, significantly surpassing the median of $74,931, yet still far from the leading store, shein.com, at $819,580,923. With a conversion rate of 2.50-3.00%, boohooman remains competitive against the high rate of 3.2%. Its average order value (AOV) ranges from $25-50, contrasting sharply with the sector's high of $382. Additionally, boohooman recorded 4,208,309 sessions, a notable figure compared to the median of 34,221, though a fraction of shein.com's 297,137,690 sessions.
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boohooman.com competitors

In September 2025, boohooman.com reported a revenue of $5,999,139 from 122,688 transactions and 4,208,309 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 2.50-3.00%. Compared to its competitors, boohooman.com falls behind gymshark.com, which generated a revenue of $72,081,942 from 430,689 transactions and 11,826,704 sessions, boasting an AOV of $150-175 and a conversion rate of 3.50-4.00%. riverisland.com and boohoo.com also outperform boohooman.com in terms of revenue, transactions, and sessions. However, boohooman.com does surpass jacamo.co.uk and superdry.com in revenue and sessions, but it falls short in transactions and AOV compared to these competitors. Overall, while boohooman.com holds its own in the competitive online retail space, there is room for improvement to reach the levels of its top competitors in the industry.

riverisland.com screenshot
#1 riverisland.com
12.1M
Revenue
7.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#2 boohoo.com
10M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
gymshark.com screenshot
#3 gymshark.com
72.1M
Revenue
11.8M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
jacamo.co.uk screenshot
#4 jacamo.co.uk
2M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
superdry.com screenshot
#5 superdry.com
5.7M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
boohooman.com vs top market performers
boohooman.com
top retailers
conversion rate vs average order value for boohooman.com and its competitors
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Revenue share by device at boohooman.com

In September large majority of sales on boohooman.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on boohooman.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boohooman.com channels

Identify top traffic channels that drive growth for boohooman.comand discover how performance of traffic channels has changed over time.

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boohooman.com Google Ads spend

Evaluate boohooman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boohooman.com devices

Review boohooman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boohooman.com top markets

Explore boohooman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boohooman.com country & global rank

Assess the ranking of boohooman.com among other retailers within its primary country and worldwide.

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