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Mar 2026
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Home/Insights/Retailers/boohooman.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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5.3M
Revenue
Mar 26
4M
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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BoohooMAN.com is an online retail platform offering a wide selection of mens clothing and accessories. The website features various fashion styles including casual, formal, sportswear, and footwear. BoohooMAN.com caters to diverse fashion preferences, providing customers with trendy and affordable options for their wardrobe needs.

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boohooman.com Annual Revenue and Growth

boohooman.com's annual sales on its online store amounted to $98.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$98.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
boohooman.com revenue by year

boohooman.com's monthly revenueOVER TIME
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Over the past three months, boohooman.com revenue has experienced decline of 39%, compared to the preceding three months.

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boohooman.com revenue decline for last six months
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OVERVIEW
In March 2026, boohooman.com generated online sales of $5,294,318, significantly outperforming the FASHION AND APPAREL median of $83,040, while its conversion rate ranged from 2.50% to 3.00%, approaching the high benchmark of 3.14%. With an Average Order Value (AOV) between $25 and $50, it falls short of the industry's high AOV of $377. Boohooman attracted 3,972,658 sessions, a stark contrast to shein.com's dominance with 298,145,068 sessions and well above the sector median of 36,457 sessions, illustrating its growing presence in the competitive fashion market.
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boohooman.com competitors

In March 2026, boohooman.com reported a revenue of $5,294,318 from 116,293 transactions and 3,972,658 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, boohooman.com falls behind gymshark.com in terms of revenue, transactions, sessions, and AOV. However, it outperforms jacamo.co.uk and superdry.com in all these areas. riverisland.com surpasses boohooman.com in revenue and AOV, but boohooman.com has a higher conversion rate. boohoo.com reports a higher revenue and more transactions and sessions than boohooman.com, but their AOV and conversion rate are similar. Overall, boohooman.com holds its ground among its competitors, showcasing solid performance across various domains despite facing stiff competition in the online fashion industry.

riverisland.com screenshot
#1 riverisland.com
11.8M
Revenue
6.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#2 boohoo.com
9.3M
Revenue
6.7M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
gymshark.com screenshot
#3 gymshark.com
61.6M
Revenue
14.4M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
jacamo.co.uk screenshot
#4 jacamo.co.uk
1.7M
Revenue
814.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
superdry.com screenshot
#5 superdry.com
6.2M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
boohooman.com vs top market performers
boohooman.com
top retailers
conversion rate vs average order value for boohooman.com and its competitors
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Revenue share by device at boohooman.com

In March large majority of sales on boohooman.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on boohooman.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boohooman.com channels

Identify top traffic channels that drive growth for boohooman.comand discover how performance of traffic channels has changed over time.

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boohooman.com Google Ads spend

Evaluate boohooman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boohooman.com devices

Review boohooman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boohooman.com top markets

Explore boohooman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boohooman.com country & global rank

Assess the ranking of boohooman.com among other retailers within its primary country and worldwide.

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