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Dec 2025
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Home/Insights/Retailers/jackwills.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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288.9K
Revenue
Dec 25
224.9K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Jack Wills is an online retailer operating under the URL jackwills.com. The website predominantly sells a wide range of fashion products, including clothing, footwear, and accessories, aimed primarily at young adults. It offers varying styles and designs while serving customers from different geographical locations. It also provides an online shopping platform and showcases new collections regularly.

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jackwills.com Annual Revenue and Growth

jackwills.com's annual sales on its online store amounted to $7.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jackwills.com revenue by year

jackwills.com's monthly revenueOVER TIME
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Over the past three months, jackwills.com revenue has experienced growth of 81%, compared to the preceding three months.

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jackwills.com revenue growth for last six months
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OVERVIEW
In December 2025, jackwills.com reported online sales revenue of $288,924, significantly exceeding the FASHION AND APPAREL median of $92,600, yet still far behind the category leader, macys.com, with $926,839,757. The site achieved a conversion rate of 1.00-1.50%, below the high benchmark of 3.17% but above the low of 0.72%. Jack Wills' average order value (AOV) ranged from $75 to $100, aligning with the lower end of the industry spectrum, while it attracted 224,918 sessions, markedly higher than the median of 39,789 but overshadowed by shein.com's 304,519,814 sessions.
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jackwills.com competitors

In December 2025, jackwills.com generated a revenue of $288,924 from 3,007 transactions and 224,918 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.00% to 1.50%. When compared to its competitors, jackwills.com falls behind in terms of revenue, transactions, and sessions. superdry.com leads the pack with a revenue of $11,042,706 from 85,381 transactions and 4,215,509 sessions, boasting an AOV of $125 to $150 and a conversion rate of 2.00% to 2.50%. Other competitors like boohooman.com, uniqlo.com, and tascperformance.com also outperform jackwills.com in revenue, transactions, and sessions. However, jackwills.com remains competitive with its average order value and conversion rate, aligning closely with bobstores.com. Overall, jackwills.com has room for growth in terms of revenue and customer engagement compared to its competitors.

superdry.com screenshot
#1 superdry.com
11M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
9.1M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
uniqlo.com screenshot
#3 uniqlo.com
176M
Revenue
133.6M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tascperformance.com screenshot
#4 tascperformance.com
570.3K
Revenue
90.9K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
bobstores.com screenshot
#5 bobstores.com
10.5K
Revenue
4.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jackwills.com vs top market performers
jackwills.com
top retailers
conversion rate vs average order value for jackwills.com and its competitors
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Revenue share by device at jackwills.com

In December large majority of sales on jackwills.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on jackwills.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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jackwills.com channels

Identify top traffic channels that drive growth for jackwills.comand discover how performance of traffic channels has changed over time.

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jackwills.com Google Ads spend

Evaluate jackwills.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jackwills.com devices

Review jackwills.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jackwills.com top markets

Explore jackwills.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jackwills.com country & global rank

Assess the ranking of jackwills.com among other retailers within its primary country and worldwide.

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