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Apr 2026
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Home/Insights/Retailers/jackwills.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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133.4K
Revenue
Apr 26
101.1K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Jack Wills is an online retailer operating under the URL jackwills.com. The website predominantly sells a wide range of fashion products, including clothing, footwear, and accessories, aimed primarily at young adults. It offers varying styles and designs while serving customers from different geographical locations. It also provides an online shopping platform and showcases new collections regularly.

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jackwills.com Annual Revenue and Growth

jackwills.com's annual sales on its online store amounted to $2.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
jackwills.com revenue by year

jackwills.com's monthly revenueOVER TIME
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Over the past three months, jackwills.com revenue has experienced decline of 51%, compared to the preceding three months.

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jackwills.com revenue decline for last six months
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OVERVIEW
In April 2026, jackwills.com generated online sales revenue of $133,354, significantly surpassing the lifestyle/fashion and apparel median of $78,791, yet trailing far behind industry leader shein.com's $860,961,522. With a conversion rate of 1.00-1.50%, jackwills is below the high benchmark of 3.05% but above the low of 0.65%. Their average order value (AOV) ranged between $100-125, also below the category high of $389 and above the low of $76. The website attracted 101,063 sessions, which is substantially higher than the median of 35,276 but still dwarfed by shein.com's 281,585,790 sessions.
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jackwills.com competitors

In April 2026, jackwills.com reported revenue of $133,354 from 1,223 transactions across 101,063 sessions, yielding an average order value (AOV) between $100-125 and a conversion rate of 1.00-1.50%. In comparison, superdry.com significantly outperformed with revenue of $3,928,060, reflecting a much higher volume of transactions (30,132) and sessions (1,740,842). Their AOV of $125-150 and a conversion rate of 1.50-2.00% highlight a competitive edge. Similarly, boohooman.com generated $5,228,808, capitalizing on a much lower AOV ($25-50) but achieving a conversion rate of 2.50-3.00%. uniqlo.com led the market with staggering revenue of $128,910,481 and an extensive 101,559,087 sessions, while tascperformance.com showcased an impressive conversion rate of 5.00-5.50% despite lower overall revenue. Comparatively, bobstores.com lagged with a mere $13,409 in revenue. jackwills.com faces significant competition in the online apparel market.

superdry.com screenshot
#1 superdry.com
3.9M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
5.2M
Revenue
3.9M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
uniqlo.com screenshot
#3 uniqlo.com
128.9M
Revenue
101.6M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tascperformance.com screenshot
#4 tascperformance.com
564.1K
Revenue
89.9K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
bobstores.com screenshot
#5 bobstores.com
13.4K
Revenue
5.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jackwills.com vs top market performers
jackwills.com
top retailers
conversion rate vs average order value for jackwills.com and its competitors
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Revenue share by device at jackwills.com

In April large majority of sales on jackwills.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on jackwills.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jackwills.com channels

Identify top traffic channels that drive growth for jackwills.comand discover how performance of traffic channels has changed over time.

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jackwills.com Google Ads spend

Evaluate jackwills.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jackwills.com devices

Review jackwills.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jackwills.com top markets

Explore jackwills.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jackwills.com country & global rank

Assess the ranking of jackwills.com among other retailers within its primary country and worldwide.

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