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Sep 2025
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Home/Insights/Retailers/jackwills.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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169K
Revenue
Sep 25
132.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Jack Wills is an online retailer operating under the URL jackwills.com. The website predominantly sells a wide range of fashion products, including clothing, footwear, and accessories, aimed primarily at young adults. It offers varying styles and designs while serving customers from different geographical locations. It also provides an online shopping platform and showcases new collections regularly.

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jackwills.com Annual Revenue and Growth

jackwills.com's annual sales on its online store amounted to $7.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jackwills.com revenue by year

jackwills.com's monthly revenueOVER TIME
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Over the past three months, jackwills.com revenue has experienced decline of 11%, compared to the preceding three months.

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jackwills.com revenue decline for last six months
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OVERVIEW
In September 2025, jackwills.com generated $168,985 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931. With a conversion rate of 1.00-1.50%, jackwills.com remains below the industry high of 3.2%, while its average order value (AOV) ranges between $75-100, slightly above the lower industry threshold of $73. The site recorded 132,202 sessions, far exceeding the median of 34,221 but falling short of shein.com's staggering 297,137,690 sessions, underscoring jackwills.com's potential for growth in a competitive market dominated by much larger players.
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jackwills.com competitors

In September 2025, Jack Wills had a revenue of $168,985 from 1,830 transactions and 132,202 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, superdry.com leads with a revenue of $5,738,830 from 45,126 transactions and 1,872,259 sessions, with an AOV of $125-$150 and a conversion rate of 2.00-2.50%. boohooman.com follows closely behind with $5,999,139 revenue, 122,688 transactions, 4,208,309 sessions, an AOV of $25-$50, and a conversion rate of 2.50-3.00%. uniqlo.com surpasses all with a revenue of $121,169,084 from 2,358,558 transactions and 75,530,301 sessions, an AOV of $50-$75, and a conversion rate of 3.00-3.50%. Jack Wills competes effectively in terms of AOV and conversion rate, but has room for growth in revenue and sessions compared to these leading competitors.

superdry.com screenshot
#1 superdry.com
5.7M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
6M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
uniqlo.com screenshot
#3 uniqlo.com
121.2M
Revenue
75.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
tascperformance.com screenshot
#4 tascperformance.com
290.1K
Revenue
76.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bobstores.com screenshot
#5 bobstores.com
10.1K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jackwills.com vs top market performers
jackwills.com
top retailers
conversion rate vs average order value for jackwills.com and its competitors
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Revenue share by device at jackwills.com

In September large majority of sales on jackwills.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on jackwills.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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jackwills.com channels

Identify top traffic channels that drive growth for jackwills.comand discover how performance of traffic channels has changed over time.

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jackwills.com Google Ads spend

Evaluate jackwills.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jackwills.com devices

Review jackwills.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jackwills.com top markets

Explore jackwills.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jackwills.com country & global rank

Assess the ranking of jackwills.com among other retailers within its primary country and worldwide.

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