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Aug 2025
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Home/Insights/Retailers/superdry.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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4.8M
Revenue
Aug 25
1.6M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Superdry.com is an online platform that sells a wide range of clothing and accessories. Their inventory includes trendy and fashionable garments for both men and women, such as t-shirts, jackets, jeans, dresses, and footwear. The website also offers a variety of accessories, including watches, bags, and sunglasses.

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superdry.com Annual Revenue and Growth

superdry.com's annual sales on its online store amounted to $117.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$117.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
superdry.com revenue by year

superdry.com's monthly revenueOVER TIME
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Over the past three months, superdry.com revenue has experienced decline of 10%, compared to the preceding three months.

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superdry.com revenue decline for last six months
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OVERVIEW
In August 2025, superdry.com in the FASHION AND APPAREL industry had a revenue of $4,838,044, conversion rate of 2.00-2.50%, AOV of $125-150, and 1,562,263 sessions. Compared to the median revenue of $77,469, a very high AOV of $393, and a very low conversion rate of 0.62%, superdry.com's performance metrics are solid. However, the largest online store in the industry, shein.com, generated $865,065,186 in revenue, had a conversion rate of 3.01%, and 323,426,413 sessions, showcasing the potential for growth in superdry.com's metrics.
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superdry.com competitors

In August 2025, superdry.com reported a revenue of $4,838,044 from 35,610 transactions and 1,562,263 sessions with an Average Order Value (AOV) ranging from $125-150 and a conversion rate of 2.00-2.50%. Comparing superdry.com to its competitors, boohooman.com had higher revenue at $5,984,897 with 97,876 transactions and 4,969,054 sessions, but a lower AOV of $50-75 and a conversion rate of 1.50-2.00%. boohoo.com surpassed both with a revenue of $9,336,300, 165,580 transactions, and 6,432,107 sessions, along with similar AOV and a higher conversion rate of 2.50-3.00%. uniqlo.com dominated in revenue at $82,741,327, with 1,604,111 transactions and 76,154,430 sessions, showcasing a higher AOV and similar conversion rate to superdry.com. H&M and House of Fraser also outperformed superdry.com in revenue and sessions, with varying AOV and conversion rates.

boohooman.com screenshot
#1 boohooman.com
6M
Revenue
5M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#2 boohoo.com
9.3M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
uniqlo.com screenshot
#3 uniqlo.com
82.7M
Revenue
76.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hm.com screenshot
#4 hm.com
154.3M
Revenue
90.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
16.5M
Revenue
5.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
superdry.com vs top market performers
superdry.com
top retailers
conversion rate vs average order value for superdry.com and its competitors
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Revenue share by device at superdry.com

In August large majority of sales on superdry.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on superdry.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.com channels

Identify top traffic channels that drive growth for superdry.comand discover how performance of traffic channels has changed over time.

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superdry.com Google Ads spend

Evaluate superdry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.com devices

Review superdry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.com top markets

Explore superdry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.com country & global rank

Assess the ranking of superdry.com among other retailers within its primary country and worldwide.

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