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Nov 2025
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Home/Insights/Retailers/superdry.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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12.4M
Revenue
Nov 25
3.5M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Superdry.com is an online platform that sells a wide range of clothing and accessories. Their inventory includes trendy and fashionable garments for both men and women, such as t-shirts, jackets, jeans, dresses, and footwear. The website also offers a variety of accessories, including watches, bags, and sunglasses.

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superdry.com Annual Revenue and Growth

superdry.com's annual sales on its online store amounted to $117.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$117.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
superdry.com revenue by year

superdry.com's monthly revenueOVER TIME
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Over the past three months, superdry.com revenue has experienced growth of 86%, compared to the preceding three months.

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superdry.com revenue growth for last six months
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OVERVIEW
In November 2025, superdry.com generated $12,366,775 in online sales, significantly exceeding the FASHION AND APPAREL median of $93,064, while boasting a conversion rate of 2.50-3.00%, slightly below the industry's high of 3.37%. With an average order value (AOV) ranging from $125 to $150, superdry.com outperformed the low AOV of $76, though it remains below the high of $375. The site attracted 3,477,908 sessions, markedly higher than the median of 36,492 but far less than the top performer shein.com, which recorded 342,497,064 sessions, highlighting superdry.com's competitive yet challenging market position.
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superdry.com competitors

In November 2025, superdry.com generated $12,366,775 in revenue from 96,055 transactions with 3,477,908 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, boohoo.com stands out with $19,259,797 in revenue from 302,258 transactions and 8,161,328 sessions, featuring a similar AOV of $50-75 but a higher conversion rate of 3.50-4.00%. uniqlo.com dwarfs all with $206,888,522 in revenue from 4,130,872 transactions and 129,746,543 sessions, showcasing a comparable AOV but a conversion rate of 3.00-3.50%. H&M follows closely with $356,999,826 in revenue from 4,621,697 transactions and 129,233,654 sessions, offering a higher AOV of $75-100 and a conversion rate of 3.50-4.00%. Overall, superdry.com falls behind in revenue and transactions compared to its competitors but maintains a competitive AOV and conversion rate.

boohooman.com screenshot
#1 boohooman.com
12.1M
Revenue
6.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#2 boohoo.com
19.3M
Revenue
8.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
uniqlo.com screenshot
#3 uniqlo.com
206.9M
Revenue
129.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
hm.com screenshot
#4 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
24.4M
Revenue
6.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
superdry.com vs top market performers
superdry.com
top retailers
conversion rate vs average order value for superdry.com and its competitors
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Revenue share by device at superdry.com

In November large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.com channels

Identify top traffic channels that drive growth for superdry.comand discover how performance of traffic channels has changed over time.

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superdry.com Google Ads spend

Evaluate superdry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.com devices

Review superdry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.com top markets

Explore superdry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.com country & global rank

Assess the ranking of superdry.com among other retailers within its primary country and worldwide.

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