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Sep 2026
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Home/Insights/Retailers/superdry.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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6M
Revenue
Sep 26
2M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Superdry.com is an online platform that sells a wide range of clothing and accessories. Their inventory includes trendy and fashionable garments for both men and women, such as t-shirts, jackets, jeans, dresses, and footwear. The website also offers a variety of accessories, including watches, bags, and sunglasses.

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superdry.com Annual Revenue and Growth

superdry.com's annual sales on its online store amounted to $78.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
superdry.com revenue by year

superdry.com's monthly revenueOVER TIME
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Over the past three months, superdry.com revenue has experienced growth of 9.3%, compared to the preceding three months.

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superdry.com revenue growth for last six months
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OVERVIEW
In September 2026, superdry.com achieved a conversion rate of 2.00-2.50%, while generating $6 million in revenue from online sales. The average store in the fashion and apparel category generates around $63,500 a month. With an average order value (AOV) of $150-175, superdry.com falls within the category's typical range of $79 to $406. The site attracted 2 million sessions during the month, in contrast to the average store in the fashion and apparel category, which sees around 26,000 sessions. For reference, the most-visited, shein.com, sees 250 million sessions and generates $765.8 million monthly.
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superdry.com competitors

In September 2026, superdry.com trails behind hm.com in every key metric, with hm.com achieving a remarkable revenue of $277.9 million compared to superdry.com’s $6 million. While superdry.com has 39,700 transactions, hm.com leads significantly with 3.2 million transactions. Additionally, hm.com garners 119.1 million sessions, far surpassing superdry.com’s 2 million sessions. In terms of average order value (AOV), superdry.com ranges from $150 to $175, which is notably higher than hm.com’s AOV of $75 to $100. Conversion rates also tell a compelling story; superdry.com stands at 2.00-2.50%, while hm.com matches the higher end at 2.50-3.00%. Competitors like uniqlo.com and boohoo.com also outperform superdry.com across various metrics, with revenues of $167 million and $14.4 million, respectively. In the competitive landscape of online retail, superdry.com finds itself significantly behind its rivals.

boohooman.com screenshot
#1 boohooman.com
8.7M
Revenue
6.1M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
boohoo.com screenshot
#2 boohoo.com
14.4M
Revenue
6.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
uniqlo.com screenshot
#3 uniqlo.com
167M
Revenue
97.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
hm.com screenshot
#4 hm.com
277.9M
Revenue
119.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
11.8M
Revenue
3.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
superdry.com vs top market performers
superdry.com
top retailers
conversion rate vs average order value for superdry.com and its competitors
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Revenue share by device at superdry.com

In September large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries superdry.com operates in

superdry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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superdry.com channels

Identify top traffic channels that drive growth for superdry.comand discover how performance of traffic channels has changed over time.

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superdry.com Google Ads spend

Evaluate superdry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.com devices

Review superdry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.com top markets

Explore superdry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.com country & global rank

Assess the ranking of superdry.com among other retailers within its primary country and worldwide.

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