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May 2026
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Home/Insights/Retailers/superdry.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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5.3M
Revenue
May 26
1.7M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$125-150
AOV
May 26
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Superdry.com is an online platform that sells a wide range of clothing and accessories. Their inventory includes trendy and fashionable garments for both men and women, such as t-shirts, jackets, jeans, dresses, and footwear. The website also offers a variety of accessories, including watches, bags, and sunglasses.

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superdry.com Annual Revenue and Growth

superdry.com's annual sales on its online store amounted to $78.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
superdry.com revenue by year

superdry.com's monthly revenueOVER TIME
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Over the past three months, superdry.com revenue has experienced decline of 39%, compared to the preceding three months.

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superdry.com revenue decline for last six months
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OVERVIEW
In May 2026, superdry.com generated $5,321,780 in online sales with a conversion rate of 2.00-2.50%, slightly below the high benchmark of 3.18% for the FASHION AND APPAREL sector. Its average order value (AOV) ranged between $125-150, while sessions reached 1,709,053, far exceeding the industry median of 29,212 but significantly lower than shein.com's leading 309,473,559 sessions. Despite robust performance, superdry.com's metrics reflect challenges in achieving the scale and revenue levels of top competitors in the industry, particularly when juxtaposed against shein.com's staggering $869,380,784 in revenue.
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superdry.com competitors

In May 2026, superdry.com generated $5,321,780 in revenue with a conversion rate of 2.00-2.50%. In contrast, boohoo.com led its competitors with $14,639,620 in revenue and a conversion rate of 3.00-3.50%. boohooman.com also outperformed Superdry, earning $8,014,094 and boasting a conversion rate of 2.50-3.00%. Meanwhile, uniqlo.com and hm.com showcased significant market strength with revenues of $129,098,557 and $200,682,705, respectively. hm.com had a slightly higher conversion rate at 2.50-3.00%. The average order value (AOV) for superdry.com is notably higher at $125-150, compared to competitors like boohoo.com and uniqlo.com, which fall in the $50-75 range. Overall, superdry.com maintains a solid position, but it lags behind key competitors in total revenue and transaction volume while leveraging its higher AOV.

boohooman.com screenshot
#1 boohooman.com
8M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#2 boohoo.com
14.6M
Revenue
7.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
uniqlo.com screenshot
#3 uniqlo.com
129.1M
Revenue
122.5M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
hm.com screenshot
#4 hm.com
200.7M
Revenue
109.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
12.4M
Revenue
3.5M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
superdry.com vs top market performers
superdry.com
top retailers
conversion rate vs average order value for superdry.com and its competitors
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Revenue share by device at superdry.com

In May large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries superdry.com operates in

superdry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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superdry.com channels

Identify top traffic channels that drive growth for superdry.comand discover how performance of traffic channels has changed over time.

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superdry.com Google Ads spend

Evaluate superdry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.com devices

Review superdry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.com top markets

Explore superdry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.com country & global rank

Assess the ranking of superdry.com among other retailers within its primary country and worldwide.

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