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Jan 2026
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Home/Insights/Retailers/superdry.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for superdry.comsuperdry.com

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8.6M
Revenue
Jan 26
3.5M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Superdry.com is an online platform that sells a wide range of clothing and accessories. Their inventory includes trendy and fashionable garments for both men and women, such as t-shirts, jackets, jeans, dresses, and footwear. The website also offers a variety of accessories, including watches, bags, and sunglasses.

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superdry.com Annual Revenue and Growth

superdry.com's annual sales on its online store amounted to $78.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$78.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
superdry.com revenue by year

superdry.com's monthly revenueOVER TIME
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Over the past three months, superdry.com revenue has experienced growth of 83%, compared to the preceding three months.

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superdry.com revenue growth for last six months
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OVERVIEW
In January 2026, superdry.com generated $8,567,179 in online sales with a conversion rate of 1.50-2.00%, while the FASHION AND APPAREL industry median revenue stands at $91,806. Despite a significant number of sessions totaling 3,498,960, well above the industry median of 38,909, superdry.com still trails behind market leader shein.com, which boasts a staggering $809,875,018 in revenue and 279,580,739 sessions. Additionally, superdry.com’s average order value (AOV) ranged from $125 to $150, significantly below the high of $390 in its category, showcasing areas for potential improvement in engagement and sales strategies.
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superdry.com competitors

In January 2026, superdry.com generated $8,567,179 in revenue from 64,042 transactions with 3,498,960 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, superdry.com falls behind in revenue compared to hm.com ($133,995,744) and uniqlo.com ($127,793,513). However, superdry.com has a higher conversion rate than hm.com and a comparable AOV to boohoo.com and boohooman.com. While houseoffraser.co.uk has a higher AOV and conversion rate, it lags behind in revenue compared to superdry.com. Overall, superdry.com competes well in terms of conversion rate and AOV, but falls behind in revenue compared to some of its competitors in the online retail industry.

boohooman.com screenshot
#1 boohooman.com
7.3M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#2 boohoo.com
14.9M
Revenue
8.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
uniqlo.com screenshot
#3 uniqlo.com
127.8M
Revenue
105.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hm.com screenshot
#4 hm.com
134M
Revenue
103.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
18.9M
Revenue
6.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
superdry.com vs top market performers
superdry.com
top retailers
conversion rate vs average order value for superdry.com and its competitors
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Revenue share by device at superdry.com

In January large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.com channels

Identify top traffic channels that drive growth for superdry.comand discover how performance of traffic channels has changed over time.

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superdry.com Google Ads spend

Evaluate superdry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.com devices

Review superdry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.com top markets

Explore superdry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.com country & global rank

Assess the ranking of superdry.com among other retailers within its primary country and worldwide.

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