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Oct 2025
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Home/Insights/Retailers/superdry.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.9M
Revenue
Oct 25
2.2M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Superdry.com is an online platform that sells a wide range of clothing and accessories. Their inventory includes trendy and fashionable garments for both men and women, such as t-shirts, jackets, jeans, dresses, and footwear. The website also offers a variety of accessories, including watches, bags, and sunglasses.

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superdry.com Annual Revenue and Growth

superdry.com's annual sales on its online store amounted to $117.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$117.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
superdry.com revenue by year

superdry.com's monthly revenueOVER TIME
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Over the past three months, superdry.com revenue has experienced growth of 35%, compared to the preceding three months.

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superdry.com revenue growth for last six months
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OVERVIEW
In October 2025, superdry.com generated $6,858,995 in online sales with a conversion rate of 2.00-2.50%, slightly below the high of 3.36% in the FASHION AND APPAREL industry, while its average order value (AOV) ranged from $125 to $150, compared to a high of $378; it attracted 2,249,447 sessions, significantly above the median of 33,163 but far behind the industry leader shein.com with 321,650,758 sessions.
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superdry.com competitors

In October 2025, superdry.com generated a revenue of $6,858,995 with 54,523 transactions and 2,249,447 sessions. The average order value (AOV) was between $125-150, and the conversion rate ranged from 2.00-2.50%. In comparison, boohooman.com had a higher revenue of $8,185,433 with 159,197 transactions and 4,510,431 sessions. boohoo.com outperformed both with revenue reaching $15,047,373, 258,977 transactions, and 6,850,315 sessions. uniqlo.com had the highest revenue at $142,416,415, 2,844,392 transactions, and 101,810,377 sessions, although its conversion rate was slightly lower. H&M also performed well with a revenue of $252,353,350, 3,458,982 transactions, and 106,474,601 sessions. houseoffraser.co.uk had a revenue of $17,393,414, 186,744 transactions, and 5,219,700 sessions, with a higher AOV range of $75-100.

boohooman.com screenshot
#1 boohooman.com
8.2M
Revenue
4.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#2 boohoo.com
15M
Revenue
6.9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
uniqlo.com screenshot
#3 uniqlo.com
142.4M
Revenue
101.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hm.com screenshot
#4 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
17.4M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
superdry.com vs top market performers
superdry.com
top retailers
conversion rate vs average order value for superdry.com and its competitors
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Revenue share by device at superdry.com

In October large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.com channels

Identify top traffic channels that drive growth for superdry.comand discover how performance of traffic channels has changed over time.

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superdry.com Google Ads spend

Evaluate superdry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.com devices

Review superdry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.com top markets

Explore superdry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.com country & global rank

Assess the ranking of superdry.com among other retailers within its primary country and worldwide.

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