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Jul 2026
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Home/Insights/Retailers/superdry.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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5M
Revenue
Jul 26
1.7M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Superdry.com is an online platform that sells a wide range of clothing and accessories. Their inventory includes trendy and fashionable garments for both men and women, such as t-shirts, jackets, jeans, dresses, and footwear. The website also offers a variety of accessories, including watches, bags, and sunglasses.

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superdry.com Annual Revenue and Growth

superdry.com's annual sales on its online store amounted to $78.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
superdry.com revenue by year

superdry.com's monthly revenueOVER TIME
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Over the past three months, superdry.com revenue has experienced decline of 0.85%, compared to the preceding three months.

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superdry.com revenue decline for last six months
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OVERVIEW
superdry.com achieved a conversion rate of 2.00-2.50% in July 2026, which is within the typical range for the fashion and apparel category. With an average order value (AOV) between $125-150, it sits comfortably within the category's typical range of $84 to $403. The site's revenue for online sales reached $5 million, while the average store in the fashion and apparel category generates around $71,300 monthly. Additionally, superdry.com recorded 1.7 million sessions, significantly higher than the average store in the fashion and apparel category, which sees approximately 28,400 sessions each month, illustrating its strong traffic performance.
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superdry.com competitors

The most significant gap between superdry.com and its competitors lies in revenue, where superdry.com trails hm.com by an astounding $254.5 million. In July 2026, superdry.com generated $5 million from 35,900 transactions across 1.7 million sessions, resulting in an AOV of $125-150 and a conversion rate of 2.00-2.50%. In contrast, hm.com achieved $259.5 million in revenue with 3.2 million transactions and 111.7 million sessions. While superdry.com has a respectable AOV, it pales in comparison to hm.com’s higher overall performance metrics. Other competitors like boohoo.com and uniqlo.com also outperform superdry.com significantly in both revenue and transactions, with boohoo.com generating $14.9 million from 217,000 transactions in 7 million sessions. Even boohooman.com, with $8.7 million in revenue and 146,000 transactions, is far ahead of superdry.com, highlighting the challenges superdry.com faces in a competitive market.

boohooman.com screenshot
#1 boohooman.com
8.7M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#2 boohoo.com
14.9M
Revenue
7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
uniqlo.com screenshot
#3 uniqlo.com
99.8M
Revenue
97.5M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
hm.com screenshot
#4 hm.com
259.5M
Revenue
111.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
12.6M
Revenue
3.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
superdry.com vs top market performers
superdry.com
top retailers
conversion rate vs average order value for superdry.com and its competitors
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Revenue share by device at superdry.com

In July large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on superdry.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries superdry.com operates in

superdry.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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superdry.com channels

Identify top traffic channels that drive growth for superdry.comand discover how performance of traffic channels has changed over time.

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superdry.com Google Ads spend

Evaluate superdry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.com devices

Review superdry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.com top markets

Explore superdry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.com country & global rank

Assess the ranking of superdry.com among other retailers within its primary country and worldwide.

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