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Dec 2025
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Home/Insights/Retailers/ethanallen.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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9.1M
Revenue
Dec 25
478.4K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$1200-1300
AOV
Dec 25
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Ethanallen.com is a website that offers a variety of home furnishings and decor items. Their inventory includes furniture pieces for living rooms, bedrooms, dining areas, home offices, as well as accessories like lighting fixtures and rugs. They also offer interior design services and have a presence across North America.

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ethanallen.com Annual Revenue and Growth

ethanallen.com's annual sales on its online store amounted to $102.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$102.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
ethanallen.com revenue by year

ethanallen.com's monthly revenueOVER TIME
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Over the past three months, ethanallen.com revenue has experienced growth of 22%, compared to the preceding three months.

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ethanallen.com revenue growth for last six months
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OVERVIEW
In December 2025, ethanallen.com generated $9,059,000 in online sales, significantly higher than the home and garden/furniture median of $156,465, with a conversion rate of 1.50-2.00%, aligning with the category's high end of 2.0%. Their average order value (AOV) ranged from $1,250 to $1,275, surpassing the high AOV benchmark of $1,208. With 478,376 sessions, ethanallen.com outperformed the home and garden/furniture median of 37,321, though still far behind ikea.com's impressive 238,379,008 sessions, illustrating its competitive positioning within the industry.
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ethanallen.com competitors

In December 2025, ethanallen.com had a revenue of $9,059,000 with 7,204 transactions and 478,376 sessions, resulting in an average order value (AOV) of $1250-1275 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, arhaus.com had a higher revenue of $20,955,218 with 15,380 transactions and 1,613,676 sessions, but a lower conversion rate of 0.50-1.00%. ashleyfurniture.com dominated with a revenue of $120,588,874 and the highest number of transactions and sessions, but a similar conversion rate to ethanallen.com. roomstogo.com had a revenue of $36,661,337 with a lower AOV but a slightly higher conversion rate. havertys.com had a lower revenue than ethanallen.com, but a higher AOV and conversion rate. kaiyo.com had the lowest revenue and number of transactions among the competitors, but a similar AOV to ethanallen.com.

arhaus.com screenshot
#1 arhaus.com
21M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
120.6M
Revenue
17.2M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
roomstogo.com screenshot
#3 roomstogo.com
36.7M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
havertys.com screenshot
#4 havertys.com
6.4M
Revenue
910.3K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
kaiyo.com screenshot
#5 kaiyo.com
87.5K
Revenue
17.5K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
ethanallen.com vs top market performers
ethanallen.com
top retailers
conversion rate vs average order value for ethanallen.com and its competitors
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Revenue share by device at ethanallen.com

In December large majority of sales on ethanallen.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on ethanallen.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ethanallen.com channels

Identify top traffic channels that drive growth for ethanallen.comand discover how performance of traffic channels has changed over time.

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ethanallen.com Google Ads spend

Evaluate ethanallen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ethanallen.com devices

Review ethanallen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ethanallen.com top markets

Explore ethanallen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ethanallen.com country & global rank

Assess the ranking of ethanallen.com among other retailers within its primary country and worldwide.

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