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Nov 2025
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Home/Insights/Retailers/ethanallen.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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11.6M
Revenue
Nov 25
488.6K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$1200-1300
AOV
Nov 25
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Ethanallen.com is a website that offers a variety of home furnishings and decor items. Their inventory includes furniture pieces for living rooms, bedrooms, dining areas, home offices, as well as accessories like lighting fixtures and rugs. They also offer interior design services and have a presence across North America.

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ethanallen.com Annual Revenue and Growth

ethanallen.com's annual sales on its online store amounted to $102.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$102.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
ethanallen.com revenue by year

ethanallen.com's monthly revenueOVER TIME
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Over the past three months, ethanallen.com revenue has experienced growth of 23%, compared to the preceding three months.

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ethanallen.com revenue growth for last six months
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OVERVIEW
In November 2025, ethanallen.com generated $11,591,756 in online sales, significantly exceeding the FURNITURE median of $161,311. With a conversion rate of 1.50-2.00%, it is competitive but below the sector's high of 2.15%. The average order value (AOV) ranged from $1,250 to $1,275, outperforming the category's high of $1,216. Additionally, ethanallen.com attracted 488,642 sessions, far surpassing the median of 35,904 but lagging behind the dominant ikea.com, which received 239,654,083 sessions, illustrating the competitive landscape in the furniture market.
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ethanallen.com competitors

In November 2025, Ethan Allen's revenue of $11,591,756 and 9,172 transactions from 488,642 sessions indicate a healthy AOV of $1250-1275 and a conversion rate of 1.50-2.00%. Compared to its competitors, Ethan Allen falls behind in revenue and transactions. arhaus.com leads with a revenue of $21,263,367 and 15,228 transactions from 1,619,075 sessions, boasting an AOV of $1375-1400. ashleyfurniture.com is the clear revenue leader with $160,787,538 and 134,561 transactions from 20,843,795 sessions, although its AOV is slightly lower at $1175-1200. havertys.com has a notably high AOV of $225-250 but lower revenue compared to the others. roomstogo.com and kaiyo.com fall in the middle range with varying performance metrics. Overall, Ethan Allen could benefit from increasing its revenue and transactions to better compete with its industry peers.

arhaus.com screenshot
#1 arhaus.com
21.3M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
160.8M
Revenue
20.8M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
roomstogo.com screenshot
#3 roomstogo.com
44.6M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
havertys.com screenshot
#4 havertys.com
7.9M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
kaiyo.com screenshot
#5 kaiyo.com
56.5K
Revenue
27.6K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
ethanallen.com vs top market performers
ethanallen.com
top retailers
conversion rate vs average order value for ethanallen.com and its competitors
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Revenue share by device at ethanallen.com

In November large majority of sales on ethanallen.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ethanallen.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ethanallen.com channels

Identify top traffic channels that drive growth for ethanallen.comand discover how performance of traffic channels has changed over time.

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ethanallen.com Google Ads spend

Evaluate ethanallen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ethanallen.com devices

Review ethanallen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ethanallen.com top markets

Explore ethanallen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ethanallen.com country & global rank

Assess the ranking of ethanallen.com among other retailers within its primary country and worldwide.

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