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Sep 2025
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Home/Insights/Retailers/ethanallen.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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8.4M
Revenue
Sep 25
396.3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$1200-1300
AOV
Sep 25
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Ethanallen.com is a website that offers a variety of home furnishings and decor items. Their inventory includes furniture pieces for living rooms, bedrooms, dining areas, home offices, as well as accessories like lighting fixtures and rugs. They also offer interior design services and have a presence across North America.

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ethanallen.com Annual Revenue and Growth

ethanallen.com's annual sales on its online store amounted to $102.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$102.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
ethanallen.com revenue by year

ethanallen.com's monthly revenueOVER TIME
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Over the past three months, ethanallen.com revenue has experienced growth of 5.5%, compared to the preceding three months.

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ethanallen.com revenue growth for last six months
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OVERVIEW
In September 2025, ethanallen.com generated $8,414,183 in online sales, significantly exceeding the FURNITURE median of $128,623. With a conversion rate between 1.50-2.00%, it competes closely with the high end of the industry standard of 1.96%. The average order value (AOV) ranged from $1,275 to $1,300, surpassing the category's high of $1,213. Attracting 396,313 sessions, ethanallen.com significantly outperformed the median of 34,751, although it still lagged far behind the leader, ikea.com, which recorded 238,090,084 sessions, highlighting the competitive nature of the furniture e-commerce market.
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ethanallen.com competitors

When comparing ethanallen.com to its competitors in September 2025, ethanallen.com falls behind in terms of revenue with $8,414,183 compared to top performer ashleyfurniture.com with $86,582,202. In transactions, ethanallen.com had 6,492 transactions, lower than ashleyfurniture.com's 73,505 transactions. However, ethanallen.com had a higher conversion rate of 1.50-2.00% compared to ashleyfurniture.com's 0.50-1.00%. In terms of sessions, ethanallen.com had 396,313 sessions, significantly less than ashleyfurniture.com's 11,590,106 sessions. Despite a higher Average Order Value (AOV) range of $1275-$1300, ethanallen.com is lagging in revenue and transactions compared to its competitors like ashleyfurniture.com, arhaus.com, and roomstogo.com. However, ethanallen.com does show a strong conversion rate, indicating potential for growth in the future.

arhaus.com screenshot
#1 arhaus.com
18.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
86.6M
Revenue
11.6M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
roomstogo.com screenshot
#3 roomstogo.com
33.3M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
havertys.com screenshot
#4 havertys.com
6.1M
Revenue
817.5K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
kaiyo.com screenshot
#5 kaiyo.com
16.7K
Revenue
8.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
ethanallen.com vs top market performers
ethanallen.com
top retailers
conversion rate vs average order value for ethanallen.com and its competitors
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Revenue share by device at ethanallen.com

In September large majority of sales on ethanallen.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ethanallen.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ethanallen.com channels

Identify top traffic channels that drive growth for ethanallen.comand discover how performance of traffic channels has changed over time.

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ethanallen.com Google Ads spend

Evaluate ethanallen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ethanallen.com devices

Review ethanallen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ethanallen.com top markets

Explore ethanallen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ethanallen.com country & global rank

Assess the ranking of ethanallen.com among other retailers within its primary country and worldwide.

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