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May 2026
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Home/Insights/Retailers/guncritic.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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66.8K
Revenue
May 26
58.2K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$275-300
AOV
May 26
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guncritic.com Annual Revenue and Growth

guncritic.com's annual sales on its online store amounted to $2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
guncritic.com revenue by year

guncritic.com's monthly revenueOVER TIME
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Over the past three months, guncritic.com revenue has experienced decline of 5.9%, compared to the preceding three months.

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guncritic.com revenue decline for last six months
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OVERVIEW
In May 2026, guncritic.com generated $66,795 in revenue, significantly below the SPORTS median of $105,886, with a conversion rate of 0.00-0.50%, far from the high of 2.62%. The average order value (AOV) ranged between $275-300, lower than the category's high of $630 and above the low of $112. With 58,230 sessions, guncritic.com outperformed the median of 40,086 but fell short compared to the leading competitor, gunbroker.com, which amassed 13,226,206 sessions and generated a staggering $328,707,341 in sales. Overall, guncritic.com remains competitive yet below industry standards.
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guncritic.com competitors

In May 2026, guncritic.com generated $66,795 in revenue from 232 transactions across 58,230 sessions, achieving a conversion rate of 0.00-0.50%. In contrast, its competitors significantly outperformed it. For example, gunbroker.com boasted an impressive revenue of $328,707,341 with 1,136,380 transactions from over 13 million sessions, reflecting a high conversion rate of 8.50-9.00%. guns.com also showcased strong metrics, generating $39,594,137 with 116,566 transactions across nearly 5.8 million sessions and a conversion rate of 1.50-2.00%. Even gunsamerica.com and gunsinternational.com surpassed guncritic.com, generating $1,292,959 and $5,481,241 respectively, despite lower conversion rates. This stark contrast in performance metrics highlights guncritic.com’s struggle in the competitive firearms marketplace, particularly in terms of traffic, transactions, and conversion efficiency.

gunsamerica.com screenshot
#1 gunsamerica.com
1.3M
Revenue
297.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
gunbroker.com screenshot
#2 gunbroker.com
328.7M
Revenue
13.2M
Sessions
8.5-9.0%
Conv. rate
$275-300
AOV
gunsinternational.com screenshot
#3 gunsinternational.com
5.5M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
guns.com screenshot
#4 guns.com
39.6M
Revenue
5.8M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
169.1K
Revenue
40.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
guncritic.com vs top market performers
guncritic.com
top retailers
conversion rate vs average order value for guncritic.com and its competitors
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Revenue share by device at guncritic.com

In May large majority of sales on guncritic.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In May large majority of sales on guncritic.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries guncritic.com operates in

guncritic.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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guncritic.com channels

Identify top traffic channels that drive growth for guncritic.comand discover how performance of traffic channels has changed over time.

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guncritic.com Google Ads spend

Evaluate guncritic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guncritic.com devices

Review guncritic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guncritic.com top markets

Explore guncritic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guncritic.com country & global rank

Assess the ranking of guncritic.com among other retailers within its primary country and worldwide.

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