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Sep 2025
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Home/Insights/Retailers/guncritic.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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123.9K
Revenue
Sep 25
128.3K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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guncritic.com's monthly revenueOVER TIME
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Over the past three months, guncritic.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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guncritic.com revenue decline for last six months
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OVERVIEW
In September 2025, guncritic.com generated $123,928 in online sales, surpassing the SPORTS median of $97,179, but significantly lower than the category leader, gunbroker.com, at $284,462,394. The site's conversion rate ranged from 0.00-0.50%, underperforming against the high rate of 2.52%, while its average order value (AOV) of $250-275 also fell short of the industry's high of $635. With 128,264 sessions, guncritic.com surpassed the median of 38,020 yet remains far behind gunbroker.com's staggering 12,770,933 sessions, highlighting both potential and areas for improvement in its online presence.
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guncritic.com competitors

In September 2025, guncritic.com performed moderately compared to its competitors in the firearms industry. With a revenue of $123,928 from 472 transactions and 128,264 sessions, guncritic.com had an average order value (AOV) of $250-275 and a conversion rate of 0.00-0.50. In contrast, gunsamerica.com led the pack with a revenue of $2,229,149 from 6,903 transactions and 478,184 sessions, boasting an AOV of $300-325 and a conversion rate of 1.00-1.50. gunbroker.com significantly outperformed guncritic.com with a revenue of $284,462,394 from 1,013,276 transactions and 12,770,933 sessions, having an AOV of $275-300 and a conversion rate of 7.50-8.00. While guncritic.com may not have had the highest metrics, it still held its ground in the competitive firearms market.

gunsamerica.com screenshot
#1 gunsamerica.com
2.2M
Revenue
478.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
gunbroker.com screenshot
#2 gunbroker.com
284.5M
Revenue
12.8M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
gunsinternational.com screenshot
#3 gunsinternational.com
3.8M
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
guns.com screenshot
#4 guns.com
29.3M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
2.3M
Revenue
479.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
guncritic.com vs top market performers
guncritic.com
top retailers
conversion rate vs average order value for guncritic.com and its competitors
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Revenue share by device at guncritic.com

In September large majority of sales on guncritic.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on guncritic.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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guncritic.com channels

Identify top traffic channels that drive growth for guncritic.comand discover how performance of traffic channels has changed over time.

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guncritic.com Google Ads spend

Evaluate guncritic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guncritic.com devices

Review guncritic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guncritic.com top markets

Explore guncritic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guncritic.com country & global rank

Assess the ranking of guncritic.com among other retailers within its primary country and worldwide.

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