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Home/Insights/Retailers/parfimo.de

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

parfimo.de

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137.9K

Revenue

Dec 25

143.3K

Sessions

Dec 25

1.5-2.0%

Conv. rate

Dec 25

$50-75

AOV

Dec 25

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

Parfimo.de® - Online Parfümerie mit breitem Angebot an Parfums und Kosmetik weltbekannter Marken. Kaufen Sie Ihre Lieblingsprodukte zu tollen Preisen.

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parfimo.de's monthly revenueOVER TIME
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Over the past three months, parfimo.de revenue has experienced decline of 0.35%, compared to the preceding three months.

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parfimo.de revenue decline for last six months

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OVERVIEW

In December 2025, parfimo.de generated $137,919 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444, though still trailing ulta.com, the category leader with $152,769,917. The site’s conversion rate ranged from 1.50-2.00%, below the sector's high of 4.87%, while its average order value (AOV) was between $50-75, compared to a high of $191 in the industry. With 143,263 sessions, parfimo.de surpassed the median of 23,270 but fell short of the staggering 76,213,109 sessions achieved by sephora.com, indicating a strong but room for growth in market presence.

parfimo.de competitors

In December 2025, parfimo.de reported a revenue of $137,919 from 2,165 transactions and 143,263 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, we see that easycosmetic.de generated $4,729,003 in revenue from 32,751 transactions and 1,212,364 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. notino.de reported revenue of $7,634,446 from 74,660 transactions and 2,695,215 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. ezebra.de had a revenue of $467,000 from 4,508 transactions and 201,085 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. parfumdreams.de performed the best, with revenue of $8,732,677 from 111,004 transactions and 2,384,047 sessions, boasting an AOV of $75-100 and an impressive conversion rate of 4.50-5.00%.

#1 easycosmetic.de

4.7M

Revenue

1.2M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 notino.de

7.6M

Revenue

2.7M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 ezebra.de

467K

Revenue

201.1K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 parfumdreams.de

8.7M

Revenue

2.4M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#5 flaconi.de

22.4M

Revenue

4.9M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

parfimo.de vs top market performers

parfimo.de

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Revenue share by device at parfimo.de

In December large majority of sales on parfimo.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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parfimo.de channels

Identify top traffic channels that drive growth for parfimo.deand discover how performance of traffic channels has changed over time.

parfimo.de Google Ads spend

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parfimo.de devices

Review parfimo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

parfimo.de top markets

Explore parfimo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.