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Jul 2025
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Home/Insights/Retailers/parfimo.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for parfimo.deparfimo.de

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127.2K
Revenue
142K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Parfimo.de® - Online Parfümerie mit breitem Angebot an Parfums und Kosmetik weltbekannter Marken. Kaufen Sie Ihre Lieblingsprodukte zu tollen Preisen.

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parfimo.de's revenueOVER TIME
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Over the past three months, parfimo.de revenue has experienced decline of 3.9%, compared to the preceding three months.

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parfimo.de revenue decline for last six months
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OVERVIEW
In July 2025, parfimo.de in the BEAUTY AND COSMETICS industry had a revenue of $127,200, a conversion rate of 1.00-1.50%, an AOV of $50-75, and 142,007 sessions. The median revenue for this industry was $48,182, with themancompany.com as the largest online store at $113,233,299. The very high conversion rate was 4.31% and the very low was 1.0%. A very high AOV was $211, while a very low was $51. The store with the highest sessions was sephora.com with 41,064,568, and the median sessions were 20,909.
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parfimo.de competitors

In July 2025, parfimo.de stands out as a smaller player compared to its competitors in the online perfume retail market. While parfimo.de generated a revenue of 127,200 with 1,838 transactions and 142,007 sessions, its average order value (AOV) ranged from 50-75, and the conversion rate was 1.00-1.50. In contrast, parfumgroup.de had a revenue of 908,629 with 8,253 transactions and 373,537 sessions, boasting a higher AOV of 100-125 and a conversion rate of 2.00-2.50. easycosmetic.de and notino.de were even larger, with revenues of 3,651,900 and 6,105,392 respectively, along with significantly higher transactions, sessions, AOVs, and conversion rates. Even ezebra.de, with revenue of 350,685, outperformed parfimo.de in several metrics. Despite being a smaller player, parfimo.de may benefit from analyzing and potentially adopting strategies from its more successful competitors to improve its performance.

parfumgroup.de screenshot
#1 parfumgroup.de
908.6K
Revenue
373.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
3.7M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
notino.de screenshot
#3 notino.de
6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ezebra.de screenshot
#4 ezebra.de
350.7K
Revenue
158.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
flaconi.de screenshot
#5 flaconi.de
13M
Revenue
2.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for notino.denotino.de
Favicon for easycosmetic.deeasycosmetic.de
Favicon for sephora.desephora.de
Favicon for pieper.depieper.de
Favicon for lookfantastic.delookfantastic.de
Favicon for parfumgroup.deparfumgroup.de
Favicon for ezebra.deezebra.de
Favicon for makeupstore.demakeupstore.de
Favicon for schuback-parfuemerien.deschuback-parfuemerien.de
Favicon for parfuemerie-becker.deparfuemerie-becker.de
Favicon for parfimo.deparfimo.de
$127.2K
Favicon for brasty.debrasty.de
Favicon for parfuem365.deparfuem365.de
Favicon for zentraldrogerie.dezentraldrogerie.de
TOP MARKET PERFORMERSby revenue
1
Favicon for douglas.dedouglas.de
$20.5M
2
Favicon for flaconi.deflaconi.de
3
Favicon for chanel.comchanel.com
4
Favicon for notino.denotino.de
5
Favicon for easycosmetic.deeasycosmetic.de
6
Favicon for sephora.desephora.de
7
Favicon for pieper.depieper.de
8
Favicon for lookfantastic.delookfantastic.de
9
Favicon for parfumgroup.deparfumgroup.de
10
Favicon for ezebra.deezebra.de
parfimo.de vs top market performers
parfimo.de
top retailers
conversion rate vs average order value for parfimo.de and its competitors
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Revenue share by device at parfimo.de

In July large majority of sales on parfimo.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on parfimo.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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parfimo.de channels

Identify top traffic channels that drive growth for parfimo.deand discover how performance of traffic channels has changed over time.

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parfimo.de Google Ads spend

Evaluate parfimo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfimo.de devices

Review parfimo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfimo.de top markets

Explore parfimo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfimo.de country & global rank

Assess the ranking of parfimo.de among other retailers within its primary country and worldwide.

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