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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

ruger.com

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Revenue

1.4M

Sessions

0.0-0.5%

Conversion rate

$500-600

Average order value

Online only revenue for ruger.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: SPORTS

ruger.com’s revenueOVER TIME
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Over the past three months, ruger.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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ruger.com revenue growth for last six months

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OVERVIEW

In September 2024, ruger.com in the SPORTS industry had a revenue of $3,003,291 with a median revenue of $126,938. The conversion rate ranged from 0.00-0.50%, AOV between $575-600, and 1,352,602 sessions. The highest online store in this category was gunbroker.com with a revenue of $288,971,233 and sessions at 11,900,296. The very high conversion rate was 2.57% and AOV $678, while the lowest conversion rate was 0.55% and AOV $107. Median sessions for SPORTS were at 41,866.

ruger.com competitors

In comparing ruger.com to its competitors in the firearms industry, we see that ruger.com falls behind in terms of revenue, transactions, and sessions. ruger.com generated $3,003,291 in revenue from 5,009 transactions and 1,352,602 sessions. In contrast, competitors like grabagun.com and budsgunshop.com outperformed ruger.com with revenues of $10,166,407 and $9,980,593, respectively. They also had higher transaction numbers and sessions. However, ruger.com does have a higher average order value (AOV) ranging between $575-$600, compared to grabagun.com and rkguns.com with AOVs of $325-$350. Conversion rates for ruger.com range from 0.00-0.50, which is lower than most of its competitors, indicating a need for improvement in converting sessions to transactions. Overall, ruger.com has room for growth and optimization to compete effectively in the firearms industry.

#1 vanceoutdoors.com

3.4M

Revenue

430.5K

Sessions

2.0-2.5%

Conv. rate

$325-350

AOV

#2 sportsmansoutdoorsuperstore.com

4.5M

Revenue

1.2M

Sessions

0.5-1.0%

Conv. rate

$500-600

AOV

#3 grabagun.com

10.2M

Revenue

2.3M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

#4 budsgunshop.com

10M

Revenue

3.1M

Sessions

0.5-1.0%

Conv. rate

$375-400

AOV

#5 rkguns.com

3.1M

Revenue

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

iammo.com

TOP MARKET PERFORMERSby revenue

gunsinternational.com

cheaperthandirt.com

sportsmansoutdoorsuperstore.com

vanceoutdoors.com

rkguns.com

ruger.com

ruger.com vs top market performers

ruger.com

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ruger.com channels

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ruger.com Google Ads spend

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ruger.com devices

Review ruger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ruger.com top markets

Explore ruger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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