Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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17.3K
Revenue
12.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
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iammo.com is an online platform that predominantly specializes in the sale of firearms, ammunition, and related accessories. The website offers a wide range of products, catering to customers seeking to purchase firearms and ammunition for various purposes. It provides a convenient platform for users to browse and purchase items related to the tactical and shooting industry.

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iammo.com's revenueOVER TIME
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Over the past three months, iammo.com revenue has experienced decline of 40%, compared to the preceding three months.

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iammo.com revenue decline for last six months
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OVERVIEW
In May 2025, iammo.com, an online store in the SPORTS industry, generated $17,271 in revenue with a conversion rate ranging from 0.00% to 0.50% and an average order value (AOV) between $475-500. They had 12,138 sessions during the month. The highest revenue in the industry was $308,086,874 from gunbroker.com, with a conversion rate of 2.49% and AOV of $658, while the lowest AOV was $114. The median revenue in the industry was $99,988 and median sessions were 38,858.
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iammo.com competitors

In May 2025, iammo.com generated a revenue of $17,271 from 35 transactions and 12,138 sessions, with an average order value (AOV) ranging from $475 to $500 and a conversion rate between 0.00% and 0.50%. Comparing iammo.com to its competitors, budsgunshop.com stands out with a revenue of $8,341,741 from 22,500 transactions and 2,277,897 sessions, offering an AOV of $350 to $375 and a conversion rate of 0.50% to 1.00%. sportsmansguide.com follows closely with $16,337,638 in revenue, 67,022 transactions, and 1,161,580 sessions, featuring an AOV of $225 to $250 and an impressive conversion rate of 5.50% to 6.00%. omahaoutdoors.com, vanceoutdoors.com, and sportsmansoutdoorsuperstore.com also present competitive figures in terms of revenue, transactions, sessions, AOV, and conversion rates, highlighting the diversity and intensity of competition in the firearms and outdoor equipment market.

vanceoutdoors.com screenshot
#1 vanceoutdoors.com
2.6M
Revenue
338.9K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sportsmansoutdoorsuperstore.com screenshot
#2 sportsmansoutdoorsuperstore.com
4.9M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
8.3M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
sportsmansguide.com screenshot
#4 sportsmansguide.com
16.3M
Revenue
1.2M
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
2.4M
Revenue
580.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
iammo.com vs top market performers
iammo.com
top retailers
conversion rate vs average order value for iammo.com and its competitors
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Revenue share by device at iammo.com

In May large majority of sales on iammo.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

In May large majority of sales on iammo.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.
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iammo.com channels

Identify top traffic channels that drive growth for iammo.comand discover how performance of traffic channels has changed over time.

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iammo.com Google Ads spend

Evaluate iammo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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iammo.com devices

Review iammo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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iammo.com top markets

Explore iammo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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iammo.com country & global rank

Assess the ranking of iammo.com among other retailers within its primary country and worldwide.

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