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Sep 2025
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Home/Insights/Retailers/gunsinternational.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.8M
Revenue
Sep 25
1.3M
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Gunsinternational.com is an online platform that showcases a vast array of firearms for sale from various sellers. The website provides a wide selection of new and used guns, including handguns, rifles, shotguns, and collectible firearms, catering to the interests of firearm enthusiasts.

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gunsinternational.com Annual Revenue and Growth

gunsinternational.com's annual sales on its online store amounted to $75.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$75.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunsinternational.com revenue by year

gunsinternational.com's monthly revenueOVER TIME
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Over the past three months, gunsinternational.com revenue has experienced decline of 7.9%, compared to the preceding three months.

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gunsinternational.com revenue decline for last six months
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OVERVIEW
In September 2025, gunsinternational.com achieved an impressive online sales revenue of $3,753,919, significantly surpassing the median of $97,179 in the SPORTS industry, although it lags behind the market leader, gunbroker.com, which garnered $284,462,394. The site recorded a conversion rate of 0.00-0.50%, below the industry's high of 2.52% and close to the low of 0.47%. With an average order value (AOV) between $575-600, it remains competitive yet slightly below the high AOV of $635. The platform attracted 1,270,130 sessions, far less than gunbroker.com’s 12,770,933 but above the median of 38,020 sessions.
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gunsinternational.com competitors

In September 2025, gunsinternational.com generated a revenue of $3,753,919 from 6,262 transactions and 1,270,130 sessions with an average order value (AOV) ranging from $575 to $600 and a conversion rate of 0.00% to 0.50%. Comparing this data to its competitors, gunsamerica.com had a revenue of $2,229,149 from 6,903 transactions and 478,184 sessions, with an AOV of $300 to $325 and a higher conversion rate of 1.00% to 1.50%. On the other hand, gunbroker.com outperformed all others with a revenue of $284,462,394 from 1,013,276 transactions and 12,770,933 sessions, offering an AOV of $275 to $300 and a remarkable conversion rate of 7.50% to 8.00%. Despite being in a highly competitive market, gunsinternational.com remains a strong player with its consistent performance metrics.

gunsamerica.com screenshot
#1 gunsamerica.com
2.2M
Revenue
478.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
gunbroker.com screenshot
#2 gunbroker.com
284.5M
Revenue
12.8M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
123.9K
Revenue
128.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
29.3M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
5.7M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsinternational.com vs top market performers
gunsinternational.com
top retailers
conversion rate vs average order value for gunsinternational.com and its competitors
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Revenue share by device at gunsinternational.com

In September large majority of sales on gunsinternational.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on gunsinternational.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunsinternational.com channels

Identify top traffic channels that drive growth for gunsinternational.comand discover how performance of traffic channels has changed over time.

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gunsinternational.com Google Ads spend

Evaluate gunsinternational.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsinternational.com devices

Review gunsinternational.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsinternational.com top markets

Explore gunsinternational.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsinternational.com country & global rank

Assess the ranking of gunsinternational.com among other retailers within its primary country and worldwide.

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