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Jan 2026
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Home/Insights/Retailers/gunsinternational.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.2M
Revenue
Jan 26
1.3M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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Gunsinternational.com is an online platform that showcases a vast array of firearms for sale from various sellers. The website provides a wide selection of new and used guns, including handguns, rifles, shotguns, and collectible firearms, catering to the interests of firearm enthusiasts.

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gunsinternational.com Annual Revenue and Growth

gunsinternational.com's annual sales on its online store amounted to $55.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$55.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunsinternational.com revenue by year

gunsinternational.com's monthly revenueOVER TIME
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Over the past three months, gunsinternational.com revenue has experienced growth of 6.8%, compared to the preceding three months.

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gunsinternational.com revenue growth for last six months
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OVERVIEW
In January 2026, gunsinternational.com achieved impressive online sales revenue of $4,237,832, significantly outpacing the SPORTS median of $109,374, although it falls short of the category leader gunbroker.com's $331,602,389. The site's conversion rate ranged between 0.50-1.00%, below the high of 2.57% yet above the low of 0.52%. Its average order value (AOV) was between $550-575, near the high of $639. The platform garnered 1,291,791 sessions, a stark contrast to gunbroker.com's 14,743,769 sessions, while far exceeding the SPORTS median of 44,742 sessions.
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gunsinternational.com competitors

When comparing gunsinternational.com to its competitors in January 2026, we can see that gunsamerica.com had a revenue of $3,538,095 with 11,243 transactions and 669,154 sessions. gunbroker.com stood out with a revenue of $331,602,389, 1,186,053 transactions, and 14,743,769 sessions, boasting a high conversion rate of 8.00-8.50%. guncritic.com had a revenue of $70,989 with 265 transactions and 57,111 sessions, but struggled with a low conversion rate of 0.00-0.50%. guns.com had a revenue of $35,278,703 with 100,616 transactions and 5,903,247 sessions, showing a solid performance overall. Lastly, sportsmansoutdoorsuperstore.com was on par with gunsinternational.com in terms of revenue at $5,780,997, with 10,139 transactions and 1,383,000 sessions, both having a similar conversion rate of 0.50-1.00%.

gunsamerica.com screenshot
#1 gunsamerica.com
3.5M
Revenue
669.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
gunbroker.com screenshot
#2 gunbroker.com
331.6M
Revenue
14.7M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
71K
Revenue
57.1K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
35.3M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
5.8M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsinternational.com vs top market performers
gunsinternational.com
top retailers
conversion rate vs average order value for gunsinternational.com and its competitors
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Revenue share by device at gunsinternational.com

In January large majority of sales on gunsinternational.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on gunsinternational.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunsinternational.com channels

Identify top traffic channels that drive growth for gunsinternational.comand discover how performance of traffic channels has changed over time.

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gunsinternational.com Google Ads spend

Evaluate gunsinternational.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsinternational.com devices

Review gunsinternational.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsinternational.com top markets

Explore gunsinternational.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsinternational.com country & global rank

Assess the ranking of gunsinternational.com among other retailers within its primary country and worldwide.

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