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Oct 2025
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Home/Insights/Retailers/gunsinternational.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.1M
Revenue
Oct 25
1.3M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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Gunsinternational.com is an online platform that showcases a vast array of firearms for sale from various sellers. The website provides a wide selection of new and used guns, including handguns, rifles, shotguns, and collectible firearms, catering to the interests of firearm enthusiasts.

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gunsinternational.com Annual Revenue and Growth

gunsinternational.com's annual sales on its online store amounted to $75.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$75.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunsinternational.com revenue by year

gunsinternational.com's monthly revenueOVER TIME
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Over the past three months, gunsinternational.com revenue has experienced growth of 4.3%, compared to the preceding three months.

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gunsinternational.com revenue growth for last six months
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OVERVIEW
In October 2025, gunsinternational.com generated $4,119,521 in revenue, significantly surpassing the SPORTS median of $103,393, although trailing the market leader, gunbroker.com, at $307,190,709. The site achieved a conversion rate between 0.50-1.00%, aligning with the industry's low end, while its average order value (AOV) ranged from $575-600, slightly below the high of $652. With 1,284,572 sessions, gunsinternational.com outperformed the sector's median of 38,088 but fell short of gunbroker.com's impressive 13,734,560 sessions, reflecting both the challenges and opportunities within the competitive online sports and hunting marketplace.
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gunsinternational.com competitors

In October 2025, gunsinternational.com outperformed most of its competitors in terms of revenue, with a total of $4,119,521. However, when comparing the number of transactions and sessions, gunbroker.com led the pack with $307,190,709 in revenue from 1,078,533 transactions and 13,734,560 sessions. guns.com also stood out with $26,971,348 in revenue from 75,779 transactions and 4,554,813 sessions. In terms of Average Order Value (AOV) and conversion rate, gunsinternational.com and sportsmansoutdoorsuperstore.com were on par with an AOV range of $575-600 and a conversion rate of 0.50-1.00. gunsamerica.com and guns.com had slightly lower AOV and higher conversion rates, while gunbroker.com had a lower AOV but significantly higher conversion rates in the range of 7.50-8.00. Overall, gunsinternational.com held its own among its competitors in the online firearms marketplace.

gunsamerica.com screenshot
#1 gunsamerica.com
2.2M
Revenue
476.6K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
gunbroker.com screenshot
#2 gunbroker.com
307.2M
Revenue
13.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
126.2K
Revenue
132.1K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
27M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
5.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsinternational.com vs top market performers
gunsinternational.com
top retailers
conversion rate vs average order value for gunsinternational.com and its competitors
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Revenue share by device at gunsinternational.com

In October large majority of sales on gunsinternational.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on gunsinternational.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunsinternational.com channels

Identify top traffic channels that drive growth for gunsinternational.comand discover how performance of traffic channels has changed over time.

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gunsinternational.com Google Ads spend

Evaluate gunsinternational.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsinternational.com devices

Review gunsinternational.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsinternational.com top markets

Explore gunsinternational.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsinternational.com country & global rank

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