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Jul 2025
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Home/Insights/Retailers/gunsinternational.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
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Gunsinternational.com is an online platform that showcases a vast array of firearms for sale from various sellers. The website provides a wide selection of new and used guns, including handguns, rifles, shotguns, and collectible firearms, catering to the interests of firearm enthusiasts.

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gunsinternational.com's revenueOVER TIME
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Over the past three months, gunsinternational.com revenue has experienced decline of 30%, compared to the preceding three months.

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gunsinternational.com revenue decline for last six months
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OVERVIEW
gunsinternational.com's performance metrics for July 2025 include revenue of $3,642,607 (median: $101,851), conversion rate of 0.50-1.00% (high: 2.42%, low: 0.48%), AOV of $575-600 (high: $642, low: $112), and sessions at 1,022,119 (median: 39,019) in the SPORTS industry, with the top performer gunbroker.com generating $277,013,395 in revenue and 12,741,838 sessions.
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gunsinternational.com competitors

In July 2025, gunsinternational.com reported revenue of $3,642,607 from 6,101 transactions with 1,022,119 sessions, boasting an average order value (AOV) of $575-600 and a conversion rate of 0.50-1.00. When comparing this data to its competitors, gunsamerica.com generated $1,789,134 in revenue from 5,208 transactions and 385,072 sessions, with an AOV of $325-350 and a higher conversion rate of 1.00-1.50. On the other hand, gunbroker.com outperformed all with a staggering revenue of $277,013,395 from 990,535 transactions and 12,741,838 sessions, a lower AOV of $275-300, but an impressive conversion rate of 7.50-8.00. While gunsinternational.com and sportsmansoutdoorsuperstore.com share similar revenue and metrics, guns.com stands out with $28,699,783 revenue, 80,745 transactions, 4,898,056 sessions, AOV of $350-375, and a conversion rate of 1.50-2.00. Amongst its competitors, gunsinternational.com falls within the mid-range in terms of revenue and performance metrics.

gunsamerica.com screenshot
#1 gunsamerica.com
1.8M
Revenue
385.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
gunbroker.com screenshot
#2 gunbroker.com
277M
Revenue
12.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
179.9K
Revenue
155.9K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
28.7M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
4.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsinternational.com vs top market performers
gunsinternational.com
top retailers
conversion rate vs average order value for gunsinternational.com and its competitors
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Revenue share by device at gunsinternational.com

In July large majority of sales on gunsinternational.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on gunsinternational.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunsinternational.com channels

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gunsinternational.com Google Ads spend

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gunsinternational.com devices

Review gunsinternational.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsinternational.com top markets

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gunsinternational.com country & global rank

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