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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for beliani.debeliani.de

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3.3M
Revenue
Dec 25
458.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN
  • D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de Annual Revenue and Growth

beliani.de's annual sales on its online store amounted to $20.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$20.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
beliani.de revenue by year

beliani.de's monthly revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced growth of 72%, compared to the preceding three months.

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beliani.de revenue growth for last six months
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OVERVIEW
In December 2025, beliani.de generated $3,266,307 in online sales, significantly outperforming the home_and_garden median of $114,229, while the category leader, homedepot.com, amassed $1,505,674,874. The website achieved a conversion rate of 1.50-2.00%, below the high of 3.32%, and above the low of 0.7%. Its average order value (AOV) ranged from $350 to $375, compared to the high of $667 and low of $88 in the sector. With 458,580 sessions, beliani.de surpassed the median of 33,723, yet remains far behind homedepot.com's staggering 141,891,489 sessions.
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beliani.de competitors

When comparing beliani.de to its competitors in December 2025, it is evident that beliani.de outperforms in terms of revenue, transactions, and sessions. beliani.de generated a revenue of $3,266,307 from 8,851 transactions and 458,580 sessions with an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In comparison, kauf-unique.de generated $1,314,232 in revenue from 2,948 transactions and 414,212 sessions with an AOV of $425-450 and a conversion rate of 0.50-1.00%. wayfair.com leads in revenue with $889,129,418, but beliani.de surpasses in conversion rate. overstock.com and The range.co.uk have similar revenue numbers to beliani.de but lag behind in transactions and sessions. dunelm.com stands out for its lower AOV and conversion rate compared to beliani.de and other competitors.

kauf-unique.de screenshot
#1 kauf-unique.de
1.3M
Revenue
414.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wayfair.com screenshot
#2 wayfair.com
889.1M
Revenue
94.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
overstock.com screenshot
#3 overstock.com
43M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
dunelm.com screenshot
#4 dunelm.com
60.8M
Revenue
29.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
therange.co.uk screenshot
#5 therange.co.uk
34.5M
Revenue
13.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
beliani.de vs top market performers
beliani.de
top retailers
conversion rate vs average order value for beliani.de and its competitors
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Revenue share by device at beliani.de

In December large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

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beliani.de Google Ads spend

Evaluate beliani.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beliani.de country & global rank

Assess the ranking of beliani.de among other retailers within its primary country and worldwide.

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