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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for beliani.debeliani.de

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3.6M
Revenue
Jul 26
569.2K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN
  • D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de Annual Revenue and Growth

beliani.de's annual sales on its online store amounted to $30.9M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$30.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
beliani.de revenue by year

beliani.de's monthly revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced decline of 3.3%, compared to the preceding three months.

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beliani.de revenue decline for last six months
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OVERVIEW
In July 2026, beliani.de experienced 569,000 sessions, significantly higher than the average store in the home and garden category, which sees around 33,500 sessions monthly. The site generated $3.6 million in revenue, well above the average store's $118,000 in the category. Its conversion rate stood between 1.50-2.00%, comfortably within the category's typical range of 0.64% to 3.35%. Additionally, beliani.de's average order value (AOV) ranged from $350 to $375, also within the home and garden category's typical range of $99 to $687, reflecting its strong performance in this competitive landscape.
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beliani.de competitors

The most significant gap between beliani.de and its competitor wayfair.com lies in revenue, where beliani.de trails by a staggering $1.2 billion. In July 2026, beliani.de generated $3.6 million from 9,939 transactions across 569,000 sessions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In contrast, wayfair.com achieved a remarkable $1.2 billion revenue from 2.9 million transactions over 122.6 million sessions, with an AOV of $375-400 and a conversion rate of 2.00-2.50%. Similarly, beliani.de's transaction and session numbers are considerably lower, trailing wayfair.com by 2.9 million transactions and 122 million sessions. Among its other competitors, beliani.de also ranks behind kauf-unique.de, overstock.com, dunelm.com, and therange.co.uk in revenue, transactions, and sessions.

kauf-unique.de screenshot
#1 kauf-unique.de
1.6M
Revenue
387.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
wayfair.com screenshot
#2 wayfair.com
1.2B
Revenue
122.6M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
overstock.com screenshot
#3 overstock.com
50.8M
Revenue
9.1M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
dunelm.com screenshot
#4 dunelm.com
49.3M
Revenue
18.8M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
therange.co.uk screenshot
#5 therange.co.uk
57.7M
Revenue
14.1M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
beliani.de vs top market performers
beliani.de
top retailers
conversion rate vs average order value for beliani.de and its competitors
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Revenue share by device at beliani.de

In July large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

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beliani.de Google Ads spend

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beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beliani.de country & global rank

Assess the ranking of beliani.de among other retailers within its primary country and worldwide.

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