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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for beliani.debeliani.de

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3.8M
Revenue
Sep 26
568.5K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$350-375
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN
  • D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de Annual Revenue and Growth

beliani.de's annual sales on its online store amounted to $30.9M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$30.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
beliani.de revenue by year

beliani.de's monthly revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced decline of 10%, compared to the preceding three months.

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beliani.de revenue decline for last six months
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OVERVIEW
beliani.de attracted 569,000 sessions in September 2026, significantly higher than the average store in the home and garden category, which sees around 30,400 sessions monthly. The domain generated $3.8 million in revenue from online sales, far exceeding the average store in the home and garden category's monthly revenue of approximately $110,000. beliani.de's conversion rate ranged from 1.50-2.00%, comfortably within the category's typical range of 0.64% to 3.34%. Its average order value stood between $350-375, also within the typical range of $98 to $681 for the home and garden category.
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beliani.de competitors

A stark contrast exists between beliani.de and wayfair.com, with beliani.de generating revenue of $3.8 million against wayfair.com’s $1 billion. In September 2026, beliani.de recorded 10,600 transactions and 569,000 sessions, whereas wayfair.com boasted 2.8 million transactions and an astounding 128 million sessions, illustrating wayfair.com’s significant dominance in both engagement and sales volume. While beliani.de has an AOV ranging from $350-375, similar to wayfair.com, its conversion rate of 1.50-2.00% trails behind wayfair.com’s 2.00-2.50%. Comparing beliani.de to other competitors, kauf-unique.de's revenue stood at $40,900 with 99 transactions and a conversion rate of 0.50-1.00%, showing that beliani.de significantly outperforms it in all metrics. Meanwhile, overstock.com and dunelm.com also lead beliani.de in revenue and transactions, further highlighting the competitive landscape.

kauf-unique.de screenshot
#1 kauf-unique.de
40.9K
Revenue
18.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wayfair.com screenshot
#2 wayfair.com
1B
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
overstock.com screenshot
#3 overstock.com
44M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
dunelm.com screenshot
#4 dunelm.com
54M
Revenue
22M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
therange.co.uk screenshot
#5 therange.co.uk
33M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
beliani.de vs top market performers
beliani.de
top retailers
conversion rate vs average order value for beliani.de and its competitors
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Revenue share by device at beliani.de

In September large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

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beliani.de Google Ads spend

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beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beliani.de country & global rank

Assess the ranking of beliani.de among other retailers within its primary country and worldwide.

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