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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

adairs.com.au

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4.2M

Revenue

1.9M

Sessions

1.5-2.0%

Conversion rate

$125-150

Average order value

Online only revenue for adairs.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: AUSTRALIA
Website category: BEAUTY AND COSMETICS

adairs.com.au’s revenueOVER TIME
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Over the past three months, adairs.com.au revenue has experienced decline of 22%, compared to the preceding three months.

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adairs.com.au revenue decline for last six months

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OVERVIEW

In September 2024, adairs.com.au in the BEAUTY AND COSMETICS industry had a revenue of $4,169,183 with a median of $53,315. The conversion rate ranged from 1.50-2.00%, while the highest in the industry was 4.62% and the lowest was 1.45%. The average order value (AOV) was between $125-150, with the highest AOV in the industry being $191 and the lowest at $49. The website had 1,884,485 sessions, while the top performer in sessions was sephora.com with 41,256,765. The median sessions in the industry stood at 22,216.

adairs.com.au competitors

adairs.com.au falls behind its competitors in terms of revenue, with a total of $4,169,183 in September 2024. target.com leads the pack with $866,320,113, followed by ikea.com with $678,149,237. adairs.com.au also lags behind in the number of transactions, recording 33,085 transactions compared to target.com's 5,919,910 transactions. However, adairs.com.au has a higher conversion rate of 1.50-2.00%, which is on par with casper.com and potterybarnkids.com. In terms of average order value (AOV), adairs.com.au falls within the range of $125-$150, while ikea.com has a higher AOV of $275-$300. Overall, adairs.com.au faces stiff competition from larger retailers like Target and Ikea, but holds its own in terms of conversion rate and AOV compared to Casper and Potterybarnkids.

#1 ikea.com

678.1M

Revenue

234.7M

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

#2 casper.com

15.7M

Revenue

1.8M

Sessions

1.5-2.0%

Conv. rate

$500-600

AOV

#3 target.com

866.3M

Revenue

158.1M

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#4 potterybarnkids.com

49.1M

Revenue

4.4M

Sessions

3.0-3.5%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

adairs.com.au vs top market performers

adairs.com.au

top retailers

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adairs.com.au brandsby revenue

Downtime

Adairs Kids

Home Republic

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Top retailers:buyma.us

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adairs.com.au categoriesby revenue

Pillows

Top retailers:amazon.com ebay.com mattressfirm.com

Furniture

Top retailers:macys.com zara.com ralphlauren.com

Beds & Bed Frames

Top retailers:sleepnumber.com wayfair.com amazon.com

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Top retailers:ikea.com wayfair.com nordstrom.com

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Top retailers:cozyearth.com amazon.com macys.com

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adairs.com.au channels

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adairs.com.au Google Ads spend

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adairs.com.au devices

Review adairs.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adairs.com.au top markets

Explore adairs.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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