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Aug 2025
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Home/Insights/Retailers/gunsamerica.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.2M
Revenue
Aug 25
476.4K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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Gunsamerica.com is a website that functions as a marketplace for firearms and related accessories. It provides a platform for individuals and licensed dealers to buy and sell a wide range of guns, including handguns, rifles, shotguns, and various gun parts and accessories.

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gunsamerica.com Annual Revenue and Growth

gunsamerica.com's annual sales on its online store amounted to $32.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$32.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunsamerica.com revenue by year

gunsamerica.com's monthly revenueOVER TIME
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Over the past three months, gunsamerica.com revenue has experienced decline of 19%, compared to the preceding three months.

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gunsamerica.com revenue decline for last six months
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OVERVIEW
gunsamerica.com's revenue for online sales in August 2025 was $2,166,174, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $300-325. The site had 476,402 sessions during the month, performing well compared to the industry median. However, the largest online store in the SPORTS category was gunbroker.com with a revenue of $267,962,289 and significantly higher sessions. gunsamerica.com falls within the middle range for these metrics, showing potential for growth in the competitive online firearms market.
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gunsamerica.com competitors

In August 2025, gunsamerica.com had a revenue of $2,166,174 from 6,712 transactions and 476,402 sessions with an average order value (AOV) ranging between $300-325 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, gunsinternational.com generated $4,049,451 in revenue from 6,696 transactions and over 1 million sessions, with a higher AOV of $600-625 but a lower conversion rate of 0.50-1.00%. gunbroker.com surpassed all with a revenue of $267,962,289 from 967,318 transactions and 12,467,945 sessions, boasting an AOV of $275-300 and a significantly higher conversion rate of 7.50-8.00%. guncritic.com had lower metrics with a revenue of $148,302, while guns.com and sportsmansoutdoorsuperstore.com fell in between, showing varied performance in terms of revenue, transactions, sessions, AOV, and conversion rates compared to gunsamerica.com in the firearms online market.

gunsinternational.com screenshot
#1 gunsinternational.com
4M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gunbroker.com screenshot
#2 gunbroker.com
268M
Revenue
12.5M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
148.3K
Revenue
141.5K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
29.5M
Revenue
5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
4.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com vs top market performers
gunsamerica.com
top retailers
conversion rate vs average order value for gunsamerica.com and its competitors
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Revenue share by device at gunsamerica.com

In August large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In August large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunsamerica.com channels

Identify top traffic channels that drive growth for gunsamerica.comand discover how performance of traffic channels has changed over time.

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gunsamerica.com Google Ads spend

Evaluate gunsamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsamerica.com devices

Review gunsamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsamerica.com top markets

Explore gunsamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsamerica.com country & global rank

Assess the ranking of gunsamerica.com among other retailers within its primary country and worldwide.

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