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Jul 2025
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Home/Insights/Retailers/gunsamerica.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.8M
Revenue
385.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
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Gunsamerica.com is a website that functions as a marketplace for firearms and related accessories. It provides a platform for individuals and licensed dealers to buy and sell a wide range of guns, including handguns, rifles, shotguns, and various gun parts and accessories.

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gunsamerica.com's revenueOVER TIME
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Over the past three months, gunsamerica.com revenue has experienced decline of 13%, compared to the preceding three months.

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gunsamerica.com revenue decline for last six months
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OVERVIEW
gunsamerica.com's revenue for online sales in July 2025 was $1,789,134 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $325-350. They had 385,072 sessions during the month. The largest online store in the SPORTS category is gunbroker.com with $277,013,395 in revenue. A very high conversion rate in this industry is 2.42% while a very low conversion rate is 0.48%. A very high AOV is $642 and a very low AOV is $112. The median revenue for SPORTS is $101,851 and the median sessions are 39,019.
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gunsamerica.com competitors

In July 2025, gunsamerica.com generated a revenue of $1,789,134 from 5,208 transactions and 385,072 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate between 1.00% and 1.50%. Comparing this to its competitors, gunsinternational.com outperformed gunsamerica.com with a revenue of $3,642,607 from 6,101 transactions and over a million sessions, boasting a higher AOV of $575 to $600, although with a slightly lower conversion rate of 0.50% to 1.00%. On the other hand, gunbroker.com significantly surpassed gunsamerica.com with a massive revenue of $277,013,395 from 990,535 transactions and over 12 million sessions, featuring a lower AOV of $275 to $300 but with a remarkable conversion rate of 7.50% to 8.00%. gunsamerica.com falls behind in terms of revenue and transactions compared to gunbroker.com but maintains a competitive edge in conversion rate against most of its competitors.

gunsinternational.com screenshot
#1 gunsinternational.com
3.6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunbroker.com screenshot
#2 gunbroker.com
277M
Revenue
12.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
179.9K
Revenue
155.9K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
28.7M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
4.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com vs top market performers
gunsamerica.com
top retailers
conversion rate vs average order value for gunsamerica.com and its competitors
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Revenue share by device at gunsamerica.com

In July large majority of sales on gunsamerica.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In July large majority of sales on gunsamerica.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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gunsamerica.com channels

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gunsamerica.com Google Ads spend

Evaluate gunsamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsamerica.com devices

Review gunsamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsamerica.com top markets

Explore gunsamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsamerica.com country & global rank

Assess the ranking of gunsamerica.com among other retailers within its primary country and worldwide.

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