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Jul 2026
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Home/Insights/Retailers/gunsamerica.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.3M
Revenue
Jul 26
311.3K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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Gunsamerica.com is a website that functions as a marketplace for firearms and related accessories. It provides a platform for individuals and licensed dealers to buy and sell a wide range of guns, including handguns, rifles, shotguns, and various gun parts and accessories.

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gunsamerica.com Annual Revenue and Growth

gunsamerica.com's annual sales on its online store amounted to $26.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$26.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunsamerica.com revenue by year

gunsamerica.com's monthly revenueOVER TIME
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Over the past three months, gunsamerica.com revenue has experienced decline of 46%, compared to the preceding three months.

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gunsamerica.com revenue decline for last six months
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OVERVIEW
gunsamerica.com operates in the hunting and shooting category, achieving impressive performance metrics for July 2026. The site generated $1.3 million in revenue from online sales, significantly higher than an average hunting and shooting store's $99,500. With 311,000 sessions, it vastly outpaces the average hunting and shooting store's 37,900 sessions. The conversion rate stood at 1.00-1.50%, which falls within the category's typical range of 0.52% to 2.5%. Its average order value ranged from $325 to $350, also within the typical range of $113 to $663.
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gunsamerica.com competitors

The most significant gap is in revenue, where gunsamerica.com trails gunbroker.com by $296.7 million. In July 2026, gunsamerica.com reported revenue of $1.3 million from 3,846 transactions across 311,000 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate of 1.00-1.50%. Comparatively, gunbroker.com led with $298 million, 991,000 transactions, and 11.5 million sessions, highlighting its dominance. gunsinternational.com and sportsmansoutdoorsuperstore.com also outperformed gunsamerica.com in revenue and transactions. However, gunsamerica.com’s AOV is on par with guns.com, which achieved $47.8 million but had significantly fewer transactions at 139,000, reflecting a varied approach among competitors in this niche market.

gunsinternational.com screenshot
#1 gunsinternational.com
5.7M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gunbroker.com screenshot
#2 gunbroker.com
298M
Revenue
11.5M
Sessions
8.5-9.0%
Conv. rate
$300-325
AOV
guncritic.com screenshot
#3 guncritic.com
66.7K
Revenue
55K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
guns.com screenshot
#4 guns.com
47.8M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
6.8M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com vs top market performers
gunsamerica.com
top retailers
conversion rate vs average order value for gunsamerica.com and its competitors
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Revenue share by device at gunsamerica.com

In July large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries gunsamerica.com operates in

gunsamerica.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gunsamerica.com channels

Identify top traffic channels that drive growth for gunsamerica.comand discover how performance of traffic channels has changed over time.

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gunsamerica.com Google Ads spend

Evaluate gunsamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsamerica.com devices

Review gunsamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsamerica.com top markets

Explore gunsamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsamerica.com country & global rank

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