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Dec 2025
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Home/Insights/Retailers/gunsamerica.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.5M
Revenue
Dec 25
494.3K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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Gunsamerica.com is a website that functions as a marketplace for firearms and related accessories. It provides a platform for individuals and licensed dealers to buy and sell a wide range of guns, including handguns, rifles, shotguns, and various gun parts and accessories.

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gunsamerica.com Annual Revenue and Growth

gunsamerica.com's annual sales on its online store amounted to $32.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$32.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunsamerica.com revenue by year

gunsamerica.com's monthly revenueOVER TIME
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Over the past three months, gunsamerica.com revenue has experienced growth of 11%, compared to the preceding three months.

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gunsamerica.com revenue growth for last six months
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OVERVIEW
In December 2025, gunsamerica.com reported revenue of $2,470,123, significantly exceeding the SPORTS median of $110,843, but far behind the leading competitor, gunbroker.com, at $333,534,269; with a conversion rate of 1.50-2.00%, it remains below the high of 2.62% in the industry, while the average order value (AOV) of $300-325 is also lower than the high of $632, reflecting strong yet competitive performance; additionally, gunsamerica.com had 494,346 sessions, vastly outperforming the median of 41,382 but still dwarfed by gunbroker.com's 14,932,027 sessions.
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gunsamerica.com competitors

In December 2025, gunsamerica.com reported a revenue of $2,470,123 with 7,636 transactions and 494,346 sessions. Their average order value (AOV) ranged between $300-325, with a conversion rate of 1.50-2.00%. When compared to their competitors, gunsinternational.com had a higher revenue of $4,432,639 but a lower number of transactions and sessions. gunbroker.com, on the other hand, reported a significantly higher revenue of $333,534,269 with a high conversion rate of 7.50-8.00%. guncritic.com had a lower revenue of $81,123 with fewer transactions and sessions, while guns.com reported a revenue of $35,324,967 with a similar conversion rate to gunsamerica.com. Finally, sportsmansoutdoorsuperstore.com had a revenue of $5,632,104 with a higher AOV and conversion rate compared to gunsamerica.com.

gunsinternational.com screenshot
#1 gunsinternational.com
4.4M
Revenue
1.5M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
gunbroker.com screenshot
#2 gunbroker.com
333.5M
Revenue
14.9M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
81.1K
Revenue
71.5K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
35.3M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
5.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com vs top market performers
gunsamerica.com
top retailers
conversion rate vs average order value for gunsamerica.com and its competitors
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Revenue share by device at gunsamerica.com

In December large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunsamerica.com channels

Identify top traffic channels that drive growth for gunsamerica.comand discover how performance of traffic channels has changed over time.

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gunsamerica.com Google Ads spend

Evaluate gunsamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsamerica.com devices

Review gunsamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsamerica.com top markets

Explore gunsamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsamerica.com country & global rank

Assess the ranking of gunsamerica.com among other retailers within its primary country and worldwide.

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