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Mar 2026
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Home/Insights/Retailers/gunsamerica.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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2.7M
Revenue
Mar 26
486.3K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$300-325
AOV
Mar 26
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Gunsamerica.com is a website that functions as a marketplace for firearms and related accessories. It provides a platform for individuals and licensed dealers to buy and sell a wide range of guns, including handguns, rifles, shotguns, and various gun parts and accessories.

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gunsamerica.com Annual Revenue and Growth

gunsamerica.com's annual sales on its online store amounted to $26.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
gunsamerica.com revenue by year

gunsamerica.com's monthly revenueOVER TIME
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Over the past three months, gunsamerica.com revenue has experienced growth of 27%, compared to the preceding three months.

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gunsamerica.com revenue growth for last six months
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OVERVIEW
In March 2026, gunsamerica.com generated $2,742,866 in online sales, significantly surpassing the SPORTS median of $109,018, yet far behind the leading competitor, gunbroker.com, at $344,171,183. The site's conversion rate ranged between 1.50-2.00%, below the high of 2.74%, with an average order value (AOV) between $300-325, also lower than the sector's peak of $588. gunsamerica.com recorded 486,313 sessions, dramatically exceeding the median of 40,251 but still trailing the top performer, gunbroker.com, which had an impressive 14,795,148 sessions, indicating robust traffic but room for improvement in conversion efficiency.
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gunsamerica.com competitors

In March 2026, gunsamerica.com generated $2,742,866 in revenue from 8,588 transactions with a conversion rate of 1.50-2.00%. When compared to its competitors, gunsinternational.com had a higher revenue of $4,060,678 from 7,046 transactions with a lower conversion rate of 0.50-1.00%. gunbroker.com outperformed all competitors with a significant revenue of $344,171,183 from 1,204,390 transactions and a high conversion rate of 8.00-8.50%. guncritic.com had the lowest revenue of $76,476 with 270 transactions and a conversion rate of 0.00-0.50%. guns.com earned $37,894,895 from 110,331 transactions with a similar conversion rate to gunsamerica.com. sportsmansoutdoorsuperstore.com generated $6,323,020 in revenue from 10,700 transactions with a comparable conversion rate to gunsinternational.com. Overall, gunsamerica.com performed well in terms of revenue, transactions, and conversion rate when compared to its competitors in the firearms industry.

gunsinternational.com screenshot
#1 gunsinternational.com
4.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunbroker.com screenshot
#2 gunbroker.com
344.2M
Revenue
14.8M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
76.5K
Revenue
65.5K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
guns.com screenshot
#4 guns.com
37.9M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
6.3M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com vs top market performers
gunsamerica.com
top retailers
conversion rate vs average order value for gunsamerica.com and its competitors
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Revenue share by device at gunsamerica.com

In March large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In March large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunsamerica.com channels

Identify top traffic channels that drive growth for gunsamerica.comand discover how performance of traffic channels has changed over time.

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gunsamerica.com Google Ads spend

Evaluate gunsamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsamerica.com devices

Review gunsamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsamerica.com top markets

Explore gunsamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsamerica.com country & global rank

Assess the ranking of gunsamerica.com among other retailers within its primary country and worldwide.

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