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Sep 2025
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Home/Insights/Retailers/gunsamerica.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.2M
Revenue
Sep 25
478.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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Gunsamerica.com is a website that functions as a marketplace for firearms and related accessories. It provides a platform for individuals and licensed dealers to buy and sell a wide range of guns, including handguns, rifles, shotguns, and various gun parts and accessories.

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gunsamerica.com Annual Revenue and Growth

gunsamerica.com's annual sales on its online store amounted to $32.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$32.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunsamerica.com revenue by year

gunsamerica.com's monthly revenueOVER TIME
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Over the past three months, gunsamerica.com revenue has experienced decline of 4.4%, compared to the preceding three months.

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gunsamerica.com revenue decline for last six months
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OVERVIEW
In September 2025, gunsamerica.com generated $2,229,149 in revenue, significantly outperforming the SPORTS median of $97,179, but lagging behind the leading competitor, gunbroker.com, which earned $284,462,394. The site's conversion rate ranged from 1.00-1.50%, below the high of 2.52% in the industry, with an average order value (AOV) of $300-325, also lower than the sector's high of $635. With 478,184 sessions, gunsamerica.com surpassed the median of 38,020 yet fell short compared to gunbroker.com’s remarkable 12,770,933 sessions, indicating room for growth in traffic and conversion.
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gunsamerica.com competitors

In September 2025, gunsamerica.com generated $2,229,149 in revenue from 6,903 transactions and 478,184 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate between 1.00% and 1.50%. Compared to its competitors, gunsamerica.com falls behind gunbroker.com, which had a significantly higher revenue of $284,462,394 from 1,013,276 transactions and 12,770,933 sessions, with an AOV of $275 to $300 and an impressive conversion rate between 7.50% and 8.00%. Similarly, gunsinternational.com also outperformed gunsamerica.com with a revenue of $3,753,919 from 6,262 transactions and 1,270,130 sessions, boasting an AOV of $575 to $600. Despite these disparities, gunsamerica.com did fare better than some competitors like guncritic.com and sportsmansoutdoorsuperstore.com in terms of revenue, transactions, and conversion rates.

gunsinternational.com screenshot
#1 gunsinternational.com
3.8M
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
gunbroker.com screenshot
#2 gunbroker.com
284.5M
Revenue
12.8M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
123.9K
Revenue
128.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
29.3M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
5.7M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com vs top market performers
gunsamerica.com
top retailers
conversion rate vs average order value for gunsamerica.com and its competitors
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Revenue share by device at gunsamerica.com

In September large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunsamerica.com channels

Identify top traffic channels that drive growth for gunsamerica.comand discover how performance of traffic channels has changed over time.

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gunsamerica.com Google Ads spend

Evaluate gunsamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsamerica.com devices

Review gunsamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsamerica.com top markets

Explore gunsamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsamerica.com country & global rank

Assess the ranking of gunsamerica.com among other retailers within its primary country and worldwide.

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