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Nov 2025
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Home/Insights/Retailers/gunsamerica.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.2M
Revenue
Nov 25
478.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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Gunsamerica.com is a website that functions as a marketplace for firearms and related accessories. It provides a platform for individuals and licensed dealers to buy and sell a wide range of guns, including handguns, rifles, shotguns, and various gun parts and accessories.

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gunsamerica.com Annual Revenue and Growth

gunsamerica.com's annual sales on its online store amounted to $32.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$32.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunsamerica.com revenue by year

gunsamerica.com's monthly revenueOVER TIME
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Over the past three months, gunsamerica.com revenue has experienced growth of 16%, compared to the preceding three months.

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gunsamerica.com revenue growth for last six months
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OVERVIEW
In November 2025, gunsamerica.com generated $2,217,310 in online sales, significantly exceeding the SPORTS median of $102,020, yet far behind industry leader gunbroker.com at $315,148,670; with a conversion rate of 1.00-1.50%, it remains below the high of 2.59%, while its average order value (AOV) of $325-350 is less than the category's high of $634; the site recorded 478,184 sessions, substantially more than the median of 38,956, but dwarfed by gunbroker.com's 14,084,614 sessions, reflecting a competitive landscape in online sports and hunting sales.
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gunsamerica.com competitors

When comparing gunsamerica.com to its competitors in November 2025, it is clear that each website has its strengths and weaknesses. gunsinternational.com generates the highest revenue at $4,059,781 with a large number of sessions at 1,298,427, but has a lower conversion rate of 0.50-1.00. gunbroker.com stands out with an impressive revenue of $315,148,670 and high conversion rate of 7.50-8.00, although it has a massive number of sessions at 14,084,614. guns.com also performs well with revenue of $30,757,258, a solid conversion rate of 1.50-2.00, and a respectable number of sessions at 5,077,983. sportsmansoutdoorsuperstore.com has a good balance of revenue, transactions, and conversion rate, similar to gunsinternational.com. On the other hand, guncritic.com lags behind in revenue and conversion rate despite having a decent number of sessions. Overall, gunsamerica.com holds its own in the competitive market with a steady revenue of $2,217,310, a reasonable number of transactions at 6,809, and a competitive average order value and conversion rate range.

gunsinternational.com screenshot
#1 gunsinternational.com
4.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunbroker.com screenshot
#2 gunbroker.com
315.1M
Revenue
14.1M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
96.9K
Revenue
89.9K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
guns.com screenshot
#4 guns.com
30.8M
Revenue
5.1M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com vs top market performers
gunsamerica.com
top retailers
conversion rate vs average order value for gunsamerica.com and its competitors
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Revenue share by device at gunsamerica.com

In November large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunsamerica.com channels

Identify top traffic channels that drive growth for gunsamerica.comand discover how performance of traffic channels has changed over time.

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gunsamerica.com Google Ads spend

Evaluate gunsamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsamerica.com devices

Review gunsamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsamerica.com top markets

Explore gunsamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsamerica.com country & global rank

Assess the ranking of gunsamerica.com among other retailers within its primary country and worldwide.

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