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Apr 2026
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Home/Insights/Retailers/gunsamerica.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2M
Revenue
Apr 26
384.7K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$300-325
AOV
Apr 26
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Gunsamerica.com is a website that functions as a marketplace for firearms and related accessories. It provides a platform for individuals and licensed dealers to buy and sell a wide range of guns, including handguns, rifles, shotguns, and various gun parts and accessories.

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gunsamerica.com Annual Revenue and Growth

gunsamerica.com's annual sales on its online store amounted to $26.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
gunsamerica.com revenue by year

gunsamerica.com's monthly revenueOVER TIME
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Over the past three months, gunsamerica.com revenue has experienced decline of 12%, compared to the preceding three months.

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gunsamerica.com revenue decline for last six months
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OVERVIEW
In April 2026, gunsamerica.com generated $2,035,660 in revenue, significantly outperforming the SPORTS median of $101,130, but still far behind the leading competitor, gunbroker.com, at $318,622,412. The site achieved a conversion rate of 1.50-2.00%, below the sector's high of 2.54% and above the low of 0.48%. With an average order value (AOV) between $300-325, gunsamerica.com remained below the category's high of $604 and above the low of $102. The platform attracted 384,673 sessions, a robust figure compared to the median of 39,166 in the industry.
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gunsamerica.com competitors

In April 2026, gunsamerica.com generated $2,035,660 in revenue from 6,326 transactions over 384,673 sessions, yielding an average order value (AOV) of $300-325 and a conversion rate of 1.50-2.00%. In contrast, gunbroker.com led the market with a staggering $318,622,412 in revenue and an impressive conversion rate of 7.50-8.00%, despite a lower AOV of $275-300. gunsinternational.com, while boasting higher revenue at $3,802,833, had a lower conversion rate of 0.50-1.00%. guns.com also outperformed gunsamerica.com in revenue, with $36,146,118 and similar conversion rates of 1.50-2.00%, but with a higher AOV of $350-375. Lastly, sportsmansoutdoorsuperstore.com generated $4,633,790 in revenue from 7,956 transactions, featuring an AOV of $575-600, yet struggled with conversion rates akin to gunsinternational.com. Overall, gunsamerica.com performs well but remains overshadowed by competitors in both revenue and transaction volume.

gunsinternational.com screenshot
#1 gunsinternational.com
3.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gunbroker.com screenshot
#2 gunbroker.com
318.6M
Revenue
13.6M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
guncritic.com screenshot
#3 guncritic.com
61K
Revenue
51.7K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
guns.com screenshot
#4 guns.com
36.1M
Revenue
5.7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
4.6M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com vs top market performers
gunsamerica.com
top retailers
conversion rate vs average order value for gunsamerica.com and its competitors
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Revenue share by device at gunsamerica.com

In April large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In April large majority of sales on gunsamerica.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gunsamerica.com channels

Identify top traffic channels that drive growth for gunsamerica.comand discover how performance of traffic channels has changed over time.

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gunsamerica.com Google Ads spend

Evaluate gunsamerica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunsamerica.com devices

Review gunsamerica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunsamerica.com top markets

Explore gunsamerica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunsamerica.com country & global rank

Assess the ranking of gunsamerica.com among other retailers within its primary country and worldwide.

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