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Sep 2024
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Home/Insights/Retailers/sephora.se
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for sephora.sesephora.se

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364.9K
Revenue
317.2K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for sephora.se, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Sephora.se is an online retail platform that offers an extensive range of beauty products. The website sells cosmetics, skincare, haircare, and fragrances from renowned brands. Customers can browse and purchase products conveniently, choosing from a wide variety of options tailored to different preferences and needs.

sephora.se’s revenueOVER TIME
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Over the past three months, sephora.se revenue has experienced decline of 39%, compared to the preceding three months.

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sephora.se revenue decline for last six months
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OVERVIEW
In September 2024, sephora.se in the BEAUTY AND COSMETICS industry had a revenue of $364,944, conversion rate of 2.00-2.50%, AOV of $50-75, and 317,203 sessions. The median revenue in the industry is $53,315, with the largest online store being ulta.com at $114,902,798. A very high conversion rate in the industry is 4.62%, and a very low is 1.45%. A very high AOV is $191, and a very low is $49. The store with the highest sessions is sephora.com at 41,256,765, while the median sessions are 22,216.
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sephora.se competitors

When comparing sephora.se to its competitors, sephora.se falls behind in terms of revenue, transactions, and sessions. sephora.se has a revenue of 364,944 with 6,378 transactions and 317,203 sessions. In comparison, sephora.com leads with a revenue of 55,872,764, 627,681 transactions, and 41,256,765 sessions. ulta.com follows closely behind with 114,902,798 revenue, 1,435,350 transactions, and 34,615,322 sessions. boots.com and cultbeauty.com also outperform sephora.se in these domains. However, sephora.se does have a slightly higher average order value (AOV) of 50-75 compared to some competitors. Overall, sephora.se could benefit from increasing its revenue, transactions, and sessions to compete more effectively in the beauty industry.

#1 ulta.com
114.9M
Revenue
34.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 cultbeauty.com
12.8M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
#3 feelunique.com
784.2K
Revenue
411.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#4 boots.com
70.5M
Revenue
26.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 sephora.com
55.9M
Revenue
41.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for sephora.sesephora.se
$364.9K
TOP MARKET PERFORMERSby revenue
1
Favicon for ulta.comulta.com
$114.9M
2
Favicon for boots.comboots.com
3
Favicon for sephora.comsephora.com
4
Favicon for dior.comdior.com
5
Favicon for rituals.comrituals.com
6
Favicon for cultbeauty.comcultbeauty.com
7
Favicon for spacenk.comspacenk.com
8
Favicon for caretobeauty.comcaretobeauty.com
9
Favicon for feelunique.comfeelunique.com
10
Favicon for sephora.sesephora.se
sephora.se vs top market performers
sephora.se
top retailers
conversion rate vs average order value for sephora.se and its competitors
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sephora.se categoriesby revenue

1
Face Makeup
Top retailers:next.co.ukmaccosmetics.comulta.com
2
Lip Makeup
Top retailers:macys.comcolourpop.comamazon.com
3
Personal Care
Top retailers:amazon.comeva.uaaesop.com
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brands overtime comparison

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sephora.se channels

Identify top traffic channels that drive growth for sephora.seand discover how performance of traffic channels has changed over time.

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sephora.se Google Ads spend

Evaluate sephora.se's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.se devices

Review sephora.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.se top markets

Explore sephora.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.se country & global rank

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